27 Aug 2024 --- The reported downturn in figures came one after the other as a slew of brand giants shared their half-year results for 2024. Diageo recorded its first global sales drop since 2020, and Starbucks’ numbers took a tumble as customers shunned high coffee prices, while McDonald’s saw its first decline in 13 quarters.Elsewhere, Heineken didn’t fare much better, with poor weather and slow sales in China negatively impacting its performance. Meanwhile, Domino’s has promised to offer customers cheaper prices as it downgraded its full-year profit outlook. The message was clear: Something is brewing.