Belvedere Vodka Extends “Know The Difference” Campaign
01 Aug 2014 --- The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn.
This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been misled to believe this clear spirit should be tasteless, colorless and odorless. In contrast a high quality vodka is one of the smoothest and best tasting spirits when it uses the finest ingredients and hails from a long history of vodka making tradition.
Belvedere Vodka is born of over 600 years of Polish Vodka making tradition using only three perfect ingredients: Rye, Water and Character. Made entirely from Polish Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish. Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate it’s all natural, additive free character in a martini, on the rocks or in a cocktail.
Belvedere’s Know The Difference campaign will educate consumers to take a stand and enable vodka drinkers to make an informed decision through the campaign’s extension of Unlearn / Relearn. Belvedere is excited to lead this movement for all vodkas of quality and substance with an extended campaign including TV and digital advertising on July 15th.
Belvedere will invite consumers to challenge Vodka myths and invite them to Know The Difference with two executions:
Unlearn tasteless, odorless, colorless. Relearn rye, water, character.
Unlearn can I buy you a drink. Relearn can I buy you a martini.
“This campaign extension speaks to the brand’s identity and heritage while showcasing the quality and character of Belvedere. We are encouraging consumers to learn more about what they are drinking and not compromise on the standard of their vodka,” says Charles Gibb, President of Belvedere Vodka.
Additionally, Belvedere has created original video content which will live on their website and YouTube titled, “Characters Of The Night.” The first three videos will give consumers an inside look on vodka perceptions from mixologists speaking about cocktail culture to the simplicity of the Martini and why Belvedere is the key ingredient.
