Beatson Clark Helping BrewDog Brewery Remain Top Dog

The new 330 ml bottle for BrewDog is another example of our ability to work not only with high product volumes but also with smaller companies producing niche brands.

14 Jan 2010 --- When BrewDog Brewery was looking for a striking new bottle for its latest beer, Rotherham glass manufacturer Beatson Clark was able to provide the perfect solution, with Beatson’s 330ml amber glass beer bottle.

BrewDog is currently the major brewing success story to come out of Scotland. Founded in 2007, their innovative products and approach to their craft has secured the brewery numerous awards and made local and national headlines. Now firmly established as Scotland’s largest independent brewery and with volume predictions set to double, BrewDog needed a bottle manufacturer who would be flexible enough to cope with their demands and maintain their position as ‘Top Dog.’

“The new 330 ml bottle for BrewDog is another example of our ability to work not only with high product volumes but also with smaller companies producing niche brands. said Beatson Clark marketing manager Dawn Pugh, “our flexibility means we can cater for the changing requirements of customers like BrewDog, supplying them with the products they require in the quantities they need.”

Beatson Clark is the UK’s leading manufacturer of low volume speciality glass containers and is renowned for its expertise in the beer sector. The company has manufactured bottles for numerous top-class breweries including Moorhouse’s, Wolf Brewery and now BrewDog.

BrewDog produces several ales, including ‘Trashy Blonde’, ‘Punk IPA’ and ‘DogMa’, among others. All are produced to be unique and individual, and brewed using the finest fresh natural ingredients.

BrewDog managing director, James Watt, added: “At BrewDog we are proud to be alternative and while our policy has always been to produce high quality ales with the finest ingredients, the increase we have seen in sales is a clear sign that our customers appreciate the quality. We are always on the look out for packaging that reflects our products and we wanted the same kind of on-shelf impact for our new beers. The new 330ml amber bottle from Beatson Clark provides us with this instant ‘stand-out’ appeal to set our products apart from the rest. “

This feature is provided by Food Ingredients First’s sister website, Packaging Insights.

To contact our editorial team please email us at editorial@cnsmedia.com