Beatson Clark Creates Glass Jar Design For UK’s Food Producer

“Previously we had two different jars and our customers told us that they liked certain aspects of each one,” said Nicola Young, co-owner of Atkins and Potts with her husband Robert.“They liked the clean sides with no strong shoulders of one of the jars but preferred the shorter, wider jar which was easier to get a spoon into."

13 Feb 2013 --- When speciality food producer Atkins & Potts was looking to re-brand its products the company turned to Beatson Clark to commission a bespoke glass jar design.The result is a unique 200ml deco jar with a deep twist-off neck finish which will be used for Atkins & Potts’ range of condiments, jellies, relishes, chutneys and mayonnaise.

To celebrate seven years in business, founders Nicola and Robert Young wanted to evolve their brand by consolidating their range in a new jar design with updated labels. Beatson Clark’s design team worked closely with Atkins & Potts to create the new jar in response to consumer feedback.

“Previously we had two different jars and our customers told us that they liked certain aspects of each one,” said Nicola Young, co-owner of Atkins and Potts with her husband Robert.“They liked the clean sides with no strong shoulders of one of the jars but preferred the shorter, wider jar which was easier to get a spoon into.We tasked Beatson Clark with designing a new jar based on the best aspects of the previous two. Their designers did a great job and by working closely with us they’ve come up with a design that we really love.”

Atkins and Potts is a speciality food brand sold through delicatessens and farm shops in the UK and exported to the United States, Hong Kong, Singapore, Germany and elsewhere.

Charlotte Taylor, Marketing Manager at Beatson Clark, said the commission gave the company an opportunity to showcase its flair for bespoke packaging design.

“Atkins & Potts use only the best ingredients so they wanted a jar with a clean finish and a premium appearance,” she said. “This unique jar will make their product stand out on shelf and will give retailers another point of difference.

“We take pride in our flexible approach and the fact that we can offer small production runs,” Charlotte added. “This flexibility makes us the ideal choice for companies rebranding existing products like Atkins & Potts.”

This feature is provided by Food Ingredients First’s sister website, Packaging Insights.

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