Beam Inc. Launches Sauza Sparkling Margarita Watermelon

07 Apr 2014 --- Sauza Tequila, the world’s #2 premium tequila, announces the launch of Sauza Sparkling Margarita Watermelon, its newest innovation offering authentic margarita taste with the unique addition of watermelon and effervescent bubbles.

A bubbly twist on the classic margarita, the Sauza Sparkling ready-to-serve product offers a bold melon flavor with a lingering sweet lime finish. Just open and serve over ice as a quick and easy way to make every moment a celebration.

“Sauza Sparkling Margarita Watermelon is perfect for elevating any occasion, and it’s only fitting that America’s most beloved cocktail gets a fun, fresh twist just in time for spring and summer entertaining,” said Gary Ross, Senior Brand Director of Tequilas at Beam Inc. “As convenient as it is delicious, and with outdoor entertaining upon us, the timing couldn’t be better for Watermelon, our latest Sparking Margarita expression, to hit the market.”

In spring 2013, Sauza Tequila revolutionized the category with the introduction of Sauza Sparkling Margarita. Following the successful launch of Original Lime, Wild Berry and Mango Peach, Watermelon is the latest flavor to join the Sparkling line. All Sauza Sparkling Margarita offerings use Sauza Silver Tequila as a base, complemented with Triple Sec, effervescence and refreshing fruit flavors.