Beam Inc. Launches Cruzan Peach Rum

19 Mar 2014 --- Cruzan Rum announces the launch of Cruzan Peach Rum, the newest trend-forward innovation to join its robust portfolio of premium, flavored rums.

Now available nationally, this new spirit blends fine Cruzan Rum with the sweet taste of juicy, ripe peaches to create a flavor reminiscent of the summer season’s finest fruit harvest.

Cruzan Peach Rum introduces a fresh, succulent flavor to the enticing Cruzan Rum lineup. Like all Cruzan rums, Cruzan Peach is crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations. Cruzan Peach is made from tropical rainwater and high-quality molasses and is distilled with a unique five-column distillation process to create the cleanest-tasting rum on the market.

“Cruzan is constantly searching for the freshest flavors and innovations that will appeal to loyal fans of our rum, as well as those trying it for the first time,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Inc. “That’s why we are especially excited to introduce Cruzan Peach to the Cruzan® Rum family.”

“This flavor embodies the spirit of St. Croix and is the perfect addition to any cocktail that rum lovers will want to enjoy this season and beyond,” said Nelthropp.