14 Jun 2022 --- Shifts in consumer attitudes to life affect how consumers indulge, with Barry Callebaut’s research revealing that indulgence and conscious living conjoin in purchasing behavior. And the impacts of the COVID-19 pandemic show that one-third (32%) of consumers say they had been indulging more than one year ago. “This evolution in consumer attitudes will become increasingly important in the coming years. By understanding this shift, the industry has the opportunity to unlock new opportunities in the world of indulgence,” remarks Bas Smit, global VP marketing at Barry Callebaut.
