Barentz expands its foothold in Latin America with new Brazilian partnership

636595528053041596seafoodymm.jpg

17 Apr 2018 ---Distributor of ingredients, Barentz International, announces a joint venture with Tovani Benzaquen Ingredients in Brazil, to further aid its expansion into Latin America. The pair hope to generate “valuable synergies” by combining production solutions and creating “innovative concepts” for the “important” Latin American market.

“This is our first real entrance into Brazil, a step which fits in perfectly with our global strategy, where Latin America is an important new market,” says Hide van der Wal, CEO of Barentz International, headquartered in the Netherlands. 

“Brazil has recovered after some years of recession and we now see great opportunities here, both to develop the country and to grow as a company,” he adds.

Tovani Benzaquen Ingredients is headquartered in Sao Paulo and has been a significant food ingredient distributor in South America since 1992.

“After 25 successful years on the Brazilian market, where our company has grown steadily year by year, the time has come to take a big leap forward together with Barentz,” says Moses Benzaquen, CEO of Tovani Benzaquen Ingredients.

“Barentz, strong in both food and pharma, is the perfect partner for us, to wide and optimize our product portfolio, so that we can continue to serve our customers with an even wider range of high standard ingredients.”

FoodIngredientsFirst spoke to Frank Smit, Regional Direction LatAm & Caribbean, who touched upon which product lines may enjoy the most popularity in the region: "We have seen interest in several of our innovative food ingredients like Lenetein proteins from Parabel and powdered natural ingredient from AmTech. But also our own line of blended natural and synthetic antioxidants from Vitablend and their vitamin and mineral premixes, are very much in demand. Last-but-not-least: we also expect to grow with Tovani Benzaquen in the Personal Care segment."

Barentz International featured in the news last week, regarding their expansion into Latin America. They announced the establishment of a joint venture with Deltagen Group, a specialized food ingredients distributor headquartered in Curaçao, with local presence in Venezuela, Colombia, Ecuador, Chile, and Peru.

In November last year, the two companies announced this strategic cooperation. With the established Joint Venture, an even stronger commercial bond was solidified.

“We had been looking for a qualified partner to expand our business into Latin America for some years,” says van der Wal. 

Speaking to FoodIngredientsFirst last week, Frank Smit, spoke of how Latin America is becoming a key market to focus on, paving the way for their announcement of the expansion in Brazil: 

“Over the past five to ten years, Latin America has seen a democratization of products that were previously considered ‘premium,’ that are now becoming products of mass consumption. At the same time, there is a growing segmentation on the food and beverage market, and a lot of different products are becoming available in each food category. Another change is that the consumers in Latin America are getting more educated and more aware of the ingredients in food.”

“We do expect to see further growths in Latin America, most of the economies are growing, which means a higher GDP and purchasing power for the consumer. Simultaneously the population is growing so there are more mouths to feed, so to speak.”

In general, most multinationals have a significant presence in mature markets like Europe and North America. In these markets, it is difficult to show one digit growth, according to Smit. “On the contrary, LATAM is still very focused on basic, agricultural products and offers more opportunities for high-value products and high growth possibilities for the food companies entering this market,” he adds.

On a concluding note, Smit adds that while the current partnerships that have been announced publicly mean that Barentz's coverage of the Latin American region is "well on its way," there will be more announcements to come.

By Laxmi Haigh

To contact our editorial team please email us at editorial@cnsmedia.com

Barentz International B.V.

Collapse

Barentz (est. 1953 in the Netherlands) is an international leader in the distribution of high-quality ingredients, operating in the field of Food & Nutrition, Pharmaceuticals, Personal Care and Animal Nutrition. At Barentz Food & Nutrition we do more than just deliver outstanding specialty and standard ingredients from our world class suppliers and the single specialty ingredients and blends from our own production companies. Our fully trained food technologists also support you in your ambition to improve existing products using new innovative ingredients and techniques. With an excellent understanding of applications opportunities, we help you find ingredient solutions that work, for all food & beverage products. We add value: from our sources to your solutions!

Related Articles

Food Ingredients News

Plant-based protein growth: Hydrosol’s new stabilizing systems for dairy alternatives

24 Sep 2018 --- Hydrosol is tapping in the growing demand for plant-based proteins with its new stabilizing and texturing systems for a wide spectrum of dairy alternatives that give them properties very close to products made from cow’s milk. These include cultured desserts that contain no milk components, soy or gluten.

Business News

Polyol ambitions: Sunar Misir invests in sorbitol and maltitol capacity

24 Sep 2018 --- Sunar Misir plans to reach an installed capacity of 100,000 tons for its sorbitol and maltitol facility in Adana (Turkey) by the end of 2019. Sunar Mısır has over 33 years of experience with corn-based ingredients and offers sustainably-sourced, Non-GMO starches and starch derivatives for the global market.

Food Ingredients News

Water lentils: Parabel’s tiny plants with huge potential, LENTEIN’s disruptive promise

24 Sep 2018 --- There is much debate in the food industry that centers on the challenges that a fast-growing global population that is expected to hit 10 billion by 2050 present. How will we feed everyone? How will climate change impact on agriculture? What crops and food commodities are the most sustainable? These are some of the big questions that the food industry is currently facing. And water lentils, an innovative protein source, is one of the newest and exciting plant proteins that could hold the answer, according to Parabel USA.

Food Ingredients News

Biofuel collaboration: Mascoma and NextFerm Technologies enter partnership on yeast-based innovation

24 Sep 2018 --- Mascoma LLC, a subsidiary of Canadian business Lallemand Inc., and NextFerm Technologies have signed a new commercial joint development agreement that will expand their collaboration into the biofuels category. NextFerm is an Israeli biotech start-up that is developing and producing high-end, science-based, fermentation-derived ingredients for the global food and feed industries.

Food Ingredients News

Layn rolls out new sweetener platforms in Mexico

21 Sep 2018 --- Layn Corp. is rolling out its advanced sweetener and flavor systems in Mexico at the FoodTech Summit & Expo taking place in Mexico City September 26-27. The company is introducing its Lovia sweetener platform and showcasing Monk Fruit by Layn.

More Articles