Banko Beverages Co. Takes on SoNu Water

SoNu Beverages will launch SoNu Water - a premium, vitamin-fortified, electrolyte-enriched, organic certified, multi-flavored beverage product - as its flagship line in mid-January 2008.

19/12/07 SoNu Beverages - a dynamic company that will introduce SoNu Water in January 2008 - announced a distribution agreement with Banko Beverages Co. The new alliance with Banko Beverages Co. will provide a forceful territory entry for SoNu Water into the state of Pennsylvania.

Banko Beverages Co. sells fifteen million cases of product a year, making it the fifth largest wholesaling enterprise in the Country. “As the largest distributor in Lehigh Valley, SoNu Water is poised for a success in this very crucial region,” said Bill Walters, sales manager for SoNu Beverages. “Our goal is to make SoNu Water the leader and cornerstone of Banko Beverages Co.’s non-alcoholic division,” said Scott Abramson, COO of SoNu Beverages.
 
“Taking on SoNu Water was a no-brainer for us, the products’ designer packaging and high-quality formulation, coupled with the company’s service strategy and smart marketing programs provide a recipe for a profitable relationship,” said Terry Heffner of Banko Beverages Co.
 
SoNu Beverages will launch SoNu Water - a premium, vitamin-fortified, electrolyte-enriched, organic certified, multi-flavored beverage product - as its flagship line in mid-January 2008.