30 Jul 2019 --- Key trends in the bakery sector include exotic flavors, an emphasis on health and a shift towards crafted foods. Additionally, naturalness and freshness are increasingly important to consumers, although the pursuit of freshness often leads to unnecessary food waste in the sector, despite consumers wishing to slash wastage rates. FoodIngredientsFirst speaks to experts in the field who highlight the dichotomous nature of delivering fresh bakery produce to consumers, while keeping an eye firmly fixed on sustainability.