Bacardi to distribute Sauza Tequila in Mexico
Sauza, one of the world's fastest-growing international distilled spirits brands, plans to enhance its competitive position in Mexico by leveraging Bacardi's experienced, motivated and aggressive sales and distribution team.
03/03/06 Beam Global Spirits & Wine, Inc., proudly announces the selection of Bacardi Y Cia, Mexico City, as its exclusive distribution partner for Sauza(R) Tequila in Mexico. Effective April 1, the agreement signals the start of an aggressive campaign to advance Sauza's position in Mexico which is considered a key market for the brand.
Sauza, one of the world's fastest-growing international distilled spirits brands, plans to enhance its competitive position in Mexico by leveraging Bacardi's experienced, motivated and aggressive sales and distribution team. An equally impressive, dedicated brand management team at Bacardi will help to lead the effort.
Beam Global continues to focus on distributor partnerships that create a competitive advantage and further the position of its brands in markets around the world.
Sauza is named for Don Cenobio Sauza, who established the Sauza Distillery in Tequila, Mexico, in 1873. Sauza was the first to call the golden drink "tequila" and the first to export it to the United States. All seven types of Sauza tequilas are handcrafted in a traditional manner that began over a century ago. Sauza, the world's fastest growing international spirits brand (Drinks International, May 2003) and the fastest growing tequila in the U.S. for the last 5 years, has been rated as the #1 Tequila Brand by Wine Enthusiast Magazine. Sauza(R) Tequila is imported by Beam Global Spirits & Wine Inc., Deerfield, IL. Sauza reminds consumers to "Remember to Drink Responsibly."
Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam(R) bourbon; Canadian Club(R) Canadian whisky; Courvoisier(R) cognac; Laphroaig(R) scotch; Sauza(R) tequila; Larios(R) gin; Whisky DYC(R); Teacher's(R) Scotch; and DeKuyper(R) cordials. The portfolio also includes Maker's Mark(R) bourbon, Knob Creek(R) bourbon and The Small Batch Bourbon Collection(R), and Starbucks(TM) Liqueurs. Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois(R), the number two super-premium U.S. wine brand, and the award-winning Geyser Peak(R). Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc., a $7 billion leading consumer brands company. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit www.beamglobal.com.
