Bacardi Activates Packaging Innovations for New Rum Flavors

The innovative spirit of Bacardi led it to be the first brand to introduce these unique fruit pairings to the clear flavored spirits market. Bacardi Wolf Berry infuses blueberry and the exotic, sweet and tangy taste of wolfberry, also known as goji berry.

8 Jun 2012 --- Bacardi, the world's favorite and most awarded rum, announces its two latest advancements in the flavor revolution, Bacardi Wolf Berry and Bacardi Black Razz. The two new rums represent groundbreaking developments in ingredients never before infused with rum – Bacardi Wolf Berry with blueberry and wolfberry, and Bacardi Black Razz with raspberry and black sapote.

The innovative spirit of Bacardi led it to be the first brand to introduce these unique fruit pairings to the clear flavored spirits market. Bacardi Wolf Berry infuses blueberry and the exotic, sweet and tangy taste of wolfberry, also known as goji berry. The distinct combination creates a vibrant spirit, with a robust aroma and compelling taste. Bacardi Black Razz is raspberry flavored rum with the addition of black sapote, a type of persimmon, boasting a rich, chocolate-like taste that is both refreshing and sweet with a deep and bold flavor profile.

"Bacardi is committed to providing consumers with new and exciting flavor combinations that consist of unique ingredients with dynamic tastes," said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc.  "As the world's most popular rum, Bacardi holds a leadership position when it comes to creating new innovative flavor combinations that blend the very popular, well known flavors with more exotic ones that are gaining momentum like wolfberry and black sapote, diversifying and adding color to the palettes of our consumers."

These flavors can be chilled and served as shot drinks or mixed with lemon lime soda. In addition to the introduction of these ground-breaking flavors, Bacardi will debut new packaging with an unexpected twist –  breakthrough temperature and light activated bottles. When chilled, Wolf Berry reveals a red claw mark across the label and Black Razz unveils an enlarged brilliant red berry logo.

The new product launch is supported with a multi-million dollar campaign that focuses on-premise sampling and advertising in key metro areas.

Bacardi Wolf Berry and Bacardi Black Razz are available in 750 ml for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liters.