Award for UniPak Strainer

The solution features a strainer with a prolonged handle which fastens well to the pot and also makes the strainer and benefits visible to the consumer.

05/10/06 The unique UniPak Strainer solution from leading packaging manufacturer Superfos has received Deutcher Verpackungspreis 2006. The solution features a strainer with a prolonged handle which fastens well to the pot and also makes the strainer and benefits visible to the consumer.

The jury awarded the solution with these words: “The inserted strainer makes it easy to separate the content from the strainer. The need to use only part of the content and store remains are solved ideally this in this solution.”

Sten Meldgaard, Key Account Manager says: “We are very happy to receive this recognition. We work closely with our customers to help create preferences for their brands and add value though unique features, decoration, shapes and colours. The strainer is the result of a close dialogue and cooperation with Arla Foods.”

Developing a winning solution

As an important player on the dairy market, Arla Foods constantly seeks new market opportunities. To exploit the potential for feta cheese in convenient servings, Arla Foods relaunched its feta-brand, Apetina.

An important part of the re-launch is the FRESH-NET concept. On request of Arla Foods and in order to bring greater attention to the benefits of the strainer, Superfos developed the improved strainer featuring a longer handle, which is better fastened to the pot and makes the strainer visible to the consumer.

Convenience is a key word

The feta is diced for easy use and the FRESH-NET-concept helps conserve the freshness of the product as remaining feta is stored in the salt water. This is an important brand benefit as freshness is a selling point.

Furthermore, the Superfos packaging solution is also an excellent pot for eye-catching shelve display, which differentiates the brand by being square. It is unique in this segment, the decoration is handsome and it is nice to touch and easy to handle.