Australia's Leading Juice Company Launches Juice Blend with Martek's life'sDHA
"We're pleased to be working with one of Australia's largest food companies through their Pura and Berri brands to offer a safe, contaminant-free alternative for Australian consumers to get the important health benefits of DHA."
14/03/08 Martek Biosciences announced that life'sDHA, its patented, vegetarian form of DHA-omega 3 for brain, eye and heart health, is available in the new Berri Australian Fresh Omega-3 for Heart & Mind juice-blend from National Foods, Australia's No. 1 juice company. National Foods is the largest citrus and fruit processor in Australia, packaging approximately 50 percent of all fruit juice beverages sold in the country. Sold in major retailers across Australia and available in extra pulpy orange flavor with DHA omega-3 for heart and mind, Berri Australian Fresh Omega-3 for Heart & Mind juice-blend provides 50mg per serving of life'sDHA.
"Berri Australian Fresh Omega-3 for Heart & Mind juice-blend marks our second product with National Foods, joining Pura Kids with life'sDHA," said Joe Buron, vice president of marketing and sales for Martek. "We're pleased to be working with one of Australia's largest food companies through their Pura and Berri brands to offer a safe, contaminant-free alternative for Australian consumers to get the important health benefits of DHA."
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Several recent scientific reviews have noted the importance of DHA omega-3 in proper brain and eye development and function, and there are clinical studies underway to evaluate its role in decreasing the prevalence of certain neurological disorders.
Fish are often thought to be the only source of DHA omega-3. However, life'sDHA offers a safe, vegetarian form of DHA that contains no oceanic pollutants and toxins. Fish are rich sources of DHA because they eat microalgae; life'sDHA is derived from microalgae and produced in an FDA- inspected facility from start to finish using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is available in more than 90 percent of the formulas on the U.S. market.
In Australia, Martek is represented by distributor VILCO PTY LTD, Australia, to maximize the availability of life'sDHA in food and beverages.
