20 Oct 2014 --- The producer of American sugar brand Domino Sugar is the latest to announce it is making the move into stevia. ASR Group, which sells Domino Sugar (and it owns the Tate & Lyle brand) and is the world’s largest refiner of cane sugar, will launch its new product by the end of this year. The product will be made entirely from the plant extract, rather than a combination of sugar and stevia.