ASCC Plans New Product Launch Designed To Take Spirits Far Beyond The Bar
27 Feb 2015 --- The all-new product offering from the Aristocrat Group Corp. will feature creative new packaging that will allow consumers to take their favorite spirit anywhere—even the beach.
In a bold effort to create an entirely new market segment within the U.S. spirits industry, ASCC is working to unveil its innovative new product offering this spring. The new spirit has been designed for maximum convenience and portability, making it an ideal choice for cocktail connoisseurs on the go.
“This is a beverage that’s perfect for poolside, for the beach, for mountain biking,” said ASCC CEO Robert Federowicz. “It was designed to go everywhere that your average bottled spirit can’t. We think it’s a total game-changer.”
The Aristocrat Group has taken examples and concepts from packaging methodologies across several different industries and applied them to a brilliant new product in the distilled spirits world. Designed to stand out on the shelf, the new spirit will be eye-catching as well as supremely portable.
The new brand will be totally distinct from any other in the alcoholic beverages sector, offering distinctive and convenient packaging as well as smooth drinkability at an attractive price point. The new product will be carefully targeted to capitalize on the consistent growth enjoyed by the U.S. marketplace.
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