02 Aug 2017 --- Arla Foods Ingredients has launched a new campaign called "Pure Dairy" to highlight how its range of Nutrilac dairy ingredients satisfies growing consumer demand for natural products with ultra-clean labels. The new Pure Dairy campaign underlines how Arla Foods Ingredients’ portfolio of natural solutions for dairy products are made from whey proteins extracted from milk that is produced by grass-fed cows, hormone-free, non-GMO and free of antibiotic and pesticide traces.