Arla goes Pro with launch of new foodservice division

20 Oct 2017 --- Arla Foods has launched its new foodservice division, Arla Pro, which was created especially for chefs. The launch happened at Dinerama, a global street food market in Shoreditch, London, UK.

The launch of Arla Pro brings together well-known brands such as Lurpak, Anchor and Castello with a new Arla back-of-house range, the Arla press release notes. Under the division, new Arla brand products to support the foodservice industry will be launched from January 2018, including a full range of mozzarella consisting of diced, sliced and grated.

Between now and 2020, Arla is targeting growth of over £100 million (US$132 million) from its Arla Pro operation as part of its Good Growth Strategy 2020 to be the “Champions of British Dairy.”

Jonathan Dixon, Vice President of Arla Pro, attributes the growth to a growing trend of businesses looking for quality and traceability in the ingredients they use.

“We’re seeing businesses choose Arla because the range of brands, products and solutions combine the best of dairy with foodservice expertise and innovation,” Dixon remarks. “Arla’s farmer-owned model also provides full traceability of our products and ensures the highest possible standards. This is increasingly important to the end consumer and can support sales growth for the businesses working with us.”

Commenting on the new Arla range, Dixon adds: “We have spent the last few months working with some great businesses and the Craft Guild of Chefs to test the functionality and performance of our products and the feedback has been fantastic.”

Wholesale, foodservice, hospitality and manufacturing companies attended the launch event. Industry-leading chefs in the UK including Dave Wall from the Unruly Pig in Suffolk and John Calton from the Staith House in North Shields were also in attendance.