Anheuser-Busch's Beach Bum Blonde Ale Makes a Splash With Beer Lovers

01/06/06 Anheuser-Busch's newest draught -- Beach Bum Blonde Ale -- brings refreshment and relaxation to adults this summer, continuing the brewer's popular seasonal draught program.

Beach Bum Blonde Ale captures discerning beer drinkers' attention with its rich golden color, pleasant hop aroma and slightly spicy and malty taste. This American blonde ale is brewed with the finest pale and caramel roasted barley malts and is hopped with imported Alsace and Hallertau hops, as well as Cascade hops from the Pacific Northwest.

"Blonde ales are wonderfully crisp and easily drinkable, which makes them an ideal choice for a summer beverage," said Florian Kuplent, brewmaster, Anheuser-Busch, Inc. "The addition of Beach Bum Blonde Ale is a nice way to conclude our first year of this program because it can be enjoyed by everyone from casual beer drinkers to beer purists who are looking for an ale with a nice balance, gentle flavor and smooth finish."

Available today through early September, Beach Bum Blonde Ale is brewed at the Anheuser-Busch Fort Collins, Colo., brewery and has 5.4 percent alcohol by volume (ABV). Beach Bum Blonde Ale is an ideal reason for meeting up with friends for a drink or dinner, especially because the beer complements both fine and casual dining occasions and pairs well with barbecue dishes, fresh salads and fish.

"Our seasonal draught beers have generated a lot of excitement among beer drinkers who are on the lookout for what's new and different on tap," said Bruce Eames, innovation manager, Anheuser-Busch, Inc. "We've had tremendous success with these beers, and we look forward to continuing the second year of the program in the fall with the popular Jack's Pumpkin Spice Ale."

Beach Bum Blonde Ale is the fourth in a series of seasonal draughts from Anheuser-Busch and follows the introductions of Jack's Pumpkin Spice Ale, Winter's Bourbon Cask Ale and Spring Heat Spiced Wheat.