Amigos Launches Three New Products

11 Jul 2014 --- Global Brands’ marketing director, Simon Green, said: “Amigos Black compliments Amigos original, extending category appeal with a rich and zesty, easy drinking tequila flavoured beer with notes of Acai Berry, South American limes and Mexican tequila.

Acai Berry gives an authentic South American twist to the Aztec inspired brand, building upon the current popularity of flavoured beers with young drinkers. Pairing the refreshing profile of Amigos with an already popular fruit flavouring is an opportunity to extend the brand’s appeal and entice new consumers to the category. Amigos Black will be available in 24 x 330ml bottles or 6 x 4-pack 330ml bottles.

“Amigos Cans offer a crafted beer experience for young consumers, extending the category appeal. Cans are a growing trend in the off-trade, with off-trade sales of cans in world beer growing at 15%. As 330ml cans gain traction in the market as a premium alternative serve, Amigos is the only Spirit Beer to respond to this trend.

“The Spirit Beer category offers huge profit growth potential but this will only be unlocked if the category continues to innovate in a credible way to recruit new followers and engage existing consumers. Amigos has set a new bar for innovation within the category and is striding ahead of its competitors with the three pioneering new launches.”

Amigos Black and Cans are available this month. A range of P.O.S. will be available to support retailers, with digital and experiential campaigns launching later in the year.