American Dairy Launches New High-End Infant Formula Line 'AstroBaby'

The industry practice has now evolved from producing low-value products to focusing on product innovation. At American Dairy, we are always committed to providing our customers with infant formula of world-class standards.

11 May 2010 --- American Dairy, Inc., one of the leading producers and distributors of premium infant formula, milk powder and soybean, rice and walnut products in China, announced that the Company has released AstroBaby, a new high-end series of infant formula products, which was officially made available in stores beginning May 6, 2010. 

AstroBaby has been specially designed to meet the nutritional needs during the most crucial timeframe of a baby's development, with products tailored towards three different age groups.  Furthermore, the products take into account feeding practices in China, including the reality that many Chinese career women stop breast-feeding and begin formula feeding in 3-4 months, which corresponds to the standard maternity leave in China.

Mr. Leng You Bin, Chief Executive Officer of American Dairy, stated, "Breast milk is of course the best source of nutrition for babies, but when a mother is unable to consistently provide it, there needs to be a high-quality breast milk substitute. AstroBaby is designed to address this concern and ensures that children receive the specific nutrients needed to healthily progress through each of the three key development stages."

Mr. Leng continued, "I believe that the new national standards for the dairy industry announced this April, which specified the level of protein content required in infant formula products, marked a major milestone for the industry.  The industry practice has now evolved from producing low-value products to focusing on product innovation.  At American Dairy, we are always committed to providing our customers with infant formula of world-class standards.  And with the support from a special fund set aside by the Science and Technology Department of Heilongjiang Province to promote the development of high quality infant formula, we have successfully launched AstroBaby, a product developed in accordance with the 'gold standard' of breast milk.  The product formulation features a-lactalbumin provided by Denmark's Arla Foods, OPO fat-based ingredients by Malaysia's IOI Group, and galactose oligosaccharide (GOS) by Netherlands' Royal Friesland Campina.  Additionally, with most moms taking maternity leaves of 3-4 months, we are confident that AstroBaby is well-positioned to capture the demand from this underserved population."