21 Jul 2020 --- Plant-based protein remains one of the biggest challenges in meat alternatives, yet the sector is booming and ripe with NPD. International Flavors and Fragrances (IFF), a creator of taste, scent and nutrition for consumer products, is investing extensively to support manufacturers with these product challenges. The company is also advancing its reach with Tastepoint by IFF, to tap into the market demands for vanilla, organic and savory trends.