Alouette Introduces First Complete Line of 100% All-Natural Soft Spreadable Cheeses in US

Alouette has eliminated all artificial flavors, colors and preservatives from its complete line of soft spreadable cheeses, making it the only brand to offer 100% all-natural spreadable cheese flavors.

09/07/09 Alouette announced that it has eliminated all artificial flavors, colors and preservatives from its complete line of soft spreadable cheeses, making Alouette the only brand to offer 100% all-natural spreadable cheese flavors.

The #1 brand of spreadable cheeses in the United States, Alouette becomes the first brand in the category to make the transition to 100% all natural. Available in the specialty cheese case of supermarkets and grocery stores nationwide, Alouette offers 9 new varieties of all-natural spreadable cheeses: Garlic & Herbs (now made with fresh garlic), Light Garlic & Herbs, Spinach Artichoke, Sundried Tomato & Basil, Savory Vegetable, Creamy Onion & Shallot, Peppercorn Parmesan, Light Cucumber Dill and Berries & Cream (seasonal). Alouette 100% all-natural spreadable cheese ramekins retail at $4.99 for 6.5 oz.

"We're thrilled to lead our category and demonstrate our commitment to offering superior quality by offering the nation's only line of all-natural soft spreadable cheeses," stated Rafael Lampon, Marketing Director at Alouette. "Our consumers communicated that all natural ingredients were important to them and that an all-natural Alouette offering would fit better into their efforts to maintain a healthy lifestyle. Our new 100% all-natural ingredients enhance the fresh and creamy flavors that the Alouette brand has built itself upon and will heighten the experience of entertaining friends and family. Alouette also makes a delicious snacking alternative for personal enjoyment."

Greg Gable, Executive Chef for Alouette, has created dozens of new recipes incorporating Alouette 100% All-Natural spreadable cheeses.