Alltech Appoints New Director for Asia Pacific Region
Alltech is experiencing tremendous growth in the Asia Pacific market, up 21% year to date. This region offers the greatest opportunity to Alltech globally.
Aug 26 2011 --- Global animal health and nutrition company Alltech has announced the promotion of Matthew Smith to the position of Asia Pacific Director. Smith has been with the company for 15 years, most recently serving as the general manager of the company’s New Zealand branch.
Commenting on the appointment, Alltech Vice President Steve Bourne said, “Alltech is experiencing tremendous growth in the Asia Pacific market, up 21% year to date. Without doubt, this region offers the greatest opportunity to Alltech globally, given the population size, demographics, rising income levels and the propensity and desire for meat consumption. With the experience and leadership of Matthew, along with a number of other strategic changes within the region, we have full confidence that Asia Pacific will become the first billion dollar region for Alltech.”
Smith has worked extensively in the Asia Pacific, Europe and North America regions for Alltech with producers and global distribution networks, providing consultation on practical silage and general herd management. In 2003, Smith was responsible for developing Alltech’s forage programme in Europe while serving as Sil-All global product manager.
“It is our desire to ensure that Alltech remains fully engaged with the evolving needs of the local feed industry and is well-positioned for proactive work within the rapidly growing Asia Pacific region,” said Smith. “We have a superb team in place with a firm devotion to the future of the region and the industry, and they are fully committed to Alltech’s long-standing tradition of acting swiftly to meet the needs of local customers.”
Alltech’s other recent strategic changes in the Asia-Pacific region include:
An increased investment into seven local production facilities with continued implementation of Alltech’s unparalleled AQS quality control system, which exceeds global standards and regulations. The region is supported by a team of 14 analytical technicians who provide on-site quality control. In order to meet growing consumer demands, Alltech plans to open three additional production facilities throughout Asia and the Pacific over the next three years.
The relocation of the Asia Pacific Bioscience Centre to Tianjin, China will provide increased support to the swiftly growing Chinese market and focus on Alltech’s latest foray into pioneering natural technologies, Programmed Nutrition. The Programmed Nutrition approach views the total animal throughout its life and uses specific feeding and feed management strategies to manage growth and product quality. It is not simply a change in feed formulation or supplementation strategy; it is a strategic shift in animal nutrition.
With the recent opening of Alltech Algae in Kentucky, the Asia Pacific region is preparing to commercialise the opportunities expected to arise through this $200 million facility, including the development of algae-derived feed products.
Alltech China was established in 1994 yet the company has been in the Asia-Pacific market since 1986 through their first distributor in Japan. The company currently has a presence in more than 17 countries throughout the Asia-Pacific region.
