All-Natural Frozen Yogurt Product Line With Live Probiotics
The digestive probiotics in the frozen yogurt were specifically selected for their intestinal health-promoting properties, which have been observed in animal studies and confirmed in human studies.
10/04/08 Naturally Iowa, Inc. has announced that the Company has launched a new product line, an All-Natural frozen yogurt that contains probiotics that promote digestive health.
"Our new All-Natural frozen yogurt product line is an extremely important addition to our family of products and we will be marketing this new product line to mass market retailers and natural food stores throughout the United States," said William Horner, President and CEO of Naturally Iowa, Inc. "The digestive probiotics in our frozen yogurt were specifically selected for their intestinal health-promoting properties, which have been observed in animal studies and confirmed in human studies. Just as we have seen the growth of drinkable yogurt in the dairy industry due to the emergence of live probiotics as an important new force in the food industry, we believe that the industry trends point to a resurgence with frozen yogurt as well. Companies such as Pinkberry have shown that consumers will reward innovation in the frozen yogurt space."
"We believe that Naturally Iowa's All-Natural frozen yogurt formulation bridges the gap between consumers who prefer the taste of ice cream and those who prefer the health benefits of drinkable yogurt," Horner continued. "We say that our frozen yogurt is the place where nutritious meets delicious, because consumers can promote their own digestive health while indulging in a superior tasting frozen dessert."
