Aladdin® unveils new Lunchkeeper™ Series

02/03/05 Aladdin has introduced a new line of insulated food and beverage containers to make healthy eating easier.

Available at Target stores nationwide, Aladdin's Lunchkeeper Series -- including Heat & Go(TM), Chill & Go(TM) and Snack & Go(TM) -- comes on the heels of the U.S. Dietary Guidelines Advisory Committee's 2005 Dietary Guidelines for Americans, which emphasize portion control and balanced eating as part of a healthy diet.

For the more than half of Americans who prefer to bring their lunch to work, Aladdin's new offerings put a healthy spin on desk-side dining. And with portion control a hot topic in the revised dietary recommendations, Aladdin has suggestions to help consumers get adequate servings of wholesome foods throughout the day.

Headlining the new Lunchkeeper Series is the dual-chambered Heat & Go, in 12 and 24 oz. sizes, with HeatKeeper(TM) Technology, keeping food -- once activated in the microwave -- hot and safe for more than three hours. Its dual-chambers enable balanced meal servings, while its long-lasting heat qualities provide workers and schoolchildren with hot and safe home-made dishes.

Also new is the tumbler-shaped Chill & Go with double-wall insulation, keeping salads, fruits and other food items fresh, cool and crisp. The easy-grab, ergonomic container includes a 3 oz. top compartment to store separates, such as salad dressing or grains to mix with yogurts. The Chill & Go is perfect for people that don't typically have time for breakfast, eat lunch on the road or are hard-pressed to find convenient healthy meals.

Rounding out the line is the convenient Snack & Go. While many munchies are relegated to flimsy plastic bags, the Snack & Go offers a sturdier, convenient and more environmentally friendly option in the form of a compact, hand-held container with dual compartments and a double-sided snap lid. Available in a range of popular colors, the transparent container fits snugly into car cup holders. The sleek Snack & Go is also ideal for busy parents who can now easily tote kids' treats without spills.

For more than 90 years, Aladdin Industries, based in Nashville, Tenn., has produced many of America's most popular insulated food and beverage storage products. For the past 65 years, Aladdin has designed and manufactured insulated food and beverage containers which are sold at America's largest retailers, including Wal-Mart, Kmart and Target. Aladdin is a brand of privately-held Pacific Market International (PMI) and is headquartered in Seattle, with offices in London, Sydney, Shanghai and Nashville.

Established in 1983, privately-held Pacific Market International (PMI) designs, manufactures and markets thermal insulated food and beverage containers. The company owns Stanley(R), Aladdin(R) and miGo(R) brands and operates a thriving private-label business for globally-recognized companies. PMI is headquartered in Seattle, with offices in London, Sydney, Shanghai and Nashville.

Survey conducted by StrategyOne on behalf of PM1 in spring 2004. The nationwide telephone survey included 523 American adults, 18 years of age or older who are employees outside of their homes during the day. The margin-of-error is +/-4.37 percent points at the 95 percent confidence level.

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