AkzoNobel partners with Viachem to distribute Food Grade Chelates in the US

The Dissolvine Food Grade Chelating agents combine amine and carboxylic acid functionality into one molecule and are used for preserving food. These are the most widely used, cost effective and general purpose chelating agents formulated for the food and beverage industry.

18/06/09 AkzoNobel has signed an exclusive agreement with Viachem Ltd. to sell and market its Dissolvine Food Grade Chelates in the United States. This alliance was effective April 6, 2009, all Dissolvine Food Grade Chelates sales have been transitioned to Viachem.

AkzoNobel is one of the world’s leading industrial companies. The organization makes and supplies a wide range of paints, coatings and specialty chemicals. The Dissolvine Food Grade Chelating agents combine amine and carboxylic acid functionality into one molecule and are used for preserving food. These are the most widely used, cost effective and general purpose chelating agents formulated for the food and beverage industry.

Viachem is a Plano, TX based specialty chemical sales and marketing company with a revolutionary system of using market intelligence and technical trained inside sales staff to manage the sales and distribution of specialty chemical products. Over the last two years, Viachem has grown tremendously by serving a number of niche markets with specialty chemical products.

Viachem will represent AkzoNobel’s Dissolvine Food Grade Chelates, including Dissolvine E-Ca-10 and Dissolvine NA2-P, in the U.S. food industry. Viachem’s sales representatives have significant expertise in this area. The Viachem sales model complements AkzoNobel’s sales initiatives. “We can benefit from Viachem’s food industry knowledge and technical sales team. Partnering with Viachem will provide a greater focus on the food market and better service to our customers” says Rob Vancko, Business Manager Chelates Americas. With multiple stocking locations across the United States, Viachem will provide better logistics to service AkzoNobel’s customers.

“Viachem applies proven inside sales strategies, supported by state of the art CRM technologies, to compliment AkzoNobel’s direct sales initiatives. The result is a sales channel that cost-effectively expands producers’ revenue streams while meeting a high standard of end use customer satisfaction. Viachem builds its business on the understanding that a distribution partnership can only be strong if it delivers win-win return for the producer and the end-use customer. We’re innovatively pursuing that win-win value delivery. We all benefit” says Kyle Einhorn, Vice President of Business Development for Viachem.