15 May 2024 --- From “juicy” flavors such as red apple and passionfruit to “green” flavors like lime and apple — consumers are increasingly interested in exotic flavors and textures, giving way to sensory innovations worldwide. Though “mindful” of their food choices, Gen Z and Millennials, in particular, are not willing to compromise on taste or quality. Food Ingredients First catches up with key industry players to understand how they overcome taste challenges as the industry widens the net in F&B launches. They also spotlight the emerging trends and techniques in flavor creation as formulators strive to fulfill consumer desires for “novelty and unique experiences.”