AHD International & Funktional Beverages, Inc Launch Red Stuff with LuraLean

AHD offers a LuraLean formula that is specifically designed for use in all types of beverages and foods with high liquid content. This grade of LuraLean is stable at pH3, adds fiber without adding viscosity and provides satiety in beverage applications.

29 Dec 2009 --- AHD International, a distributor of new-to-market nutraceutical and functional food ingredients and Funktional Beverages, Inc, the manufacturer of relaxation category brand leader Purple Stuff, has announced that LuraLean, AHD’s condensed, water-soluble, dietary fiber formula designed to promote weight loss, maintain healthy cholesterol levels already within the normal range and support regularity, is now available in Red Stuff - a hybrid sports drink that combines energy, appetite control, calories burners and 100% natural GRAS fiber under the developing sector of weight management nutritional supplements.

AHD offers a LuraLean formula that is specifically designed for use in all types of beverages and foods with high liquid content. This grade of LuraLean is stable at pH3, adds fiber without adding viscosity and provides satiety in beverage applications. LuraLean interacts with liquid in the stomach to swell to nearly 200 times its original size. Once expanded in the system, LuraLean promotes a feeling of satiety while traveling through the gastrointestinal tract, causing individuals to eat less. Additionally, LuraLean acts as a magnet, attracting and binding excess oils and carrying them out of the system through normal digestion. LuraLean is manufactured using a proprietary extraction process that delivers a raw material that is free of enzymes and impurities, ensuring it does not break down as it passes through the gastro-intestinal tract like other fibers.

“Our products have a broader appeal to consumers because the benefits are multifaceted.” States Tim Lucas, chief marketing officer for Funktional Beverages. “The functionality of an appetite suppressant and lipid metabolism booster appeals to consumers looking for a sports endurance beverage, and that is what they get with Red Stuff.”

More than 14 safety studies and 60 clinical trials have been conducted using LuraLean, confirming it has no adverse side effects at the recommended amount and is effective in promoting weight loss, maintaining healthy cholesterol levels already within the normal range and supporting regularity. With formulas specially designed for ready to drink beverages as well as powdered applications, LuraLean is a perfect fit to turn your product into a fiber beverage.