Absolut Vodka Partners With Little Sun
17 Apr 2014 --- Absolut Vodka, the official spirits of Coachella Valley Music and Arts Festival, recently unveiled Absolut Little Sun — an interactive art bar designed by Little Sun.
Embodying Absolut’s Transform Today spirit of inspiring the power of creation, the space, created together with Absolut, is an immersive and celebratory environment offering festivalgoers the opportunity to participate first-hand in a global project and work of art.
Little Sun is a global project, a social business and a solar-powered LED lamp developed by world-renowned artist Olafur Eliasson and engineer Frederik Ottesen to provide reliable and affordable light to the 1.6 billion people worldwide without access to electricity.
“At Absolut we believe in the transformative power of art to create positive social change and help communities,” said Afdhel Aziz, Director, Vodkas, Pernod Ricard. “We’re honored to partner with visionary artists and projects like Little Sun by Olafur Eliasson, and can think of no better place than the Coachella Valley Music and Arts Festival to bring this idea to life.”
As part of Absolut’s sponsorship, the festival is hosting Absolut Little Sun in the Beer Garden next to the Main Stage on both weekends, April 11 to April 13 and April 18 to April 20. Absolut Little Sun features a sunlight graffiti photo booth and custom curated cocktails such as the Eternal Sunshine Tonic, which includes Absolut Vodka, house-made basil and grapefruit tonic.
Said artist and Little Sun founder Olafur Eliasson: “You are in the dark, waiting again. The music is playing. Let’s dance. Suddenly the stage is yours. How does this feel? Music, art, light connect the world. Let’s Little Sun.”
Since 1985, Absolut has been active in the art world having collaborated with more than 550 artists on over 850 commissioned projects. Inaugurated in 2012, the Absolut art bar provides contemporary artists an opportunity to apply their unique vision to an immersive art bar installation. Artists are given carte blanche to develop the full concept, from bespoke, limited-edition Absolut cocktails to engaging site-specific environments, complete with nightly programs of music, performances, talks and screenings.
