Puratos and Bakeronline offer webshops for bakeries amid social distancing

26 Mar 2020 --- Puratos, a manufacturer of ingredients for the bakery, patisserie and chocolate sectors, and Bakeronline, a Belgian start-up, have joined forces to help businesses increase service to customers while facing the COVID-19 outbreak. As more customers face social distancing, solutions that allow them to adhere to government lockdowns and social distancing are becoming more popular and more strained.

Starting this week, Puratos and Bakeronline are allowing businesses to launch their online webshop platform for free. This supports governments’ efforts to fight the spread of the virus, while helping customers in isolation to continue accessing nutritious and wholesome food.

A challenging situation for bakers
The COVID-19 outbreak presents a challenging situation for bakers. Following government recommendations to reduce gatherings and implement social distancing to fight the virus, access to stores have been severely restricted. This means bakeries are working with limited resources, adapting their usual processes and strengthening their hygiene criteria.

Puratos and Bakeronline are offering their support to bakeries interested in setting-up a webshop, which can often be a complicated and time-consuming process.

An online shop, one click away
Bakeronline is a tool that allows bakeries to create personalized webshops where customers can place orders. Through Bakeronline, customers receive an overview of the available produce, clear product descriptions, as well as allergen information. Once they’ve confirmed their selection, customers can then pay online and choose when to pick-up their order.

In addition to customers being able to order 24/7, online ordering will make it easier for bakeries to manage their orders and react to the demand. As well as this, customers will also have access to a personalized webshop with an assortment of 20 products, online payment methods and an in-store communication kit for optimal customer onboarding.  

Furthermore, customers will not need to queue; upon arrival at the bakery, customers will show their order number, collect their goods in a timely manner– all payments are managed digitally which will help maintain hygiene measures and social distancing.

Online stores can be created within 48 hours. Bakeronline is currently available in Belgium, France, Spain, the Netherlands and Germany, but Puratos and Bakeronline are extending their help to bakeries across the globe. 

Puratos and Bakeronline are supporting users and customers during this challenging time and are continuing to scale their infrastructure to support increasing Bakeronline demand, ensuring streamlined, reliable access to the service throughout this period.

Edited by Elizabeth Green