Nielsen-Massey to debut two-oz Madagascar Bourbon, pure vanilla bean pastes

09 Jan 2020 --- Nielsen-Massey Vanillas, a manufacturer of premium, pure vanilla extracts, is introducing new two-ounce bottles of its Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste. The products are crafted from the brand’s pure, premium vanilla extracts and infused with real vanilla bean specks. The two-oz offering reflects shifting consumer preference for smaller, more convenient products and packaging for trial, notes the company.

“Our research has shown that retail consumers, especially first-time purchasers, are seeking the option of smaller bottle sizes,” says Bill Bond, Vice President of Global Sales. “Our Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste are widely popular, versatile products with a solid following from consumers and chefs alike. We are pleased to satisfy this preference, as well as meet the growing demand for the flavor benefits of pure vanilla, with these smaller-size bottles.”

According to Nielsen-Massey, its Madagascar Bourbon and Pure Vanilla Bean Pastes enable home chefs and bakers to create a gourmet look, feel and flavor in their creations and baked goods, without having to scrape vanilla beans by hand. The pastes have a thick consistency – similar to molasses or honey – which lends a sweet, creamy vanilla flavor to any application, the company notes. One tablespoon of pure vanilla bean paste is equivalent to one tablespoon of pure vanilla extract, pure vanilla powder and one whole vanilla bean. 

“Our company strives to create innovative products that exceed customer expectations continuously and we pride ourselves in being at the industry’s forefront,” continues Bond. “In the past few years, we have carefully followed changing consumer trends, always seeking to introduce products that address them.” 

Last year, Nielsen-Massey launched single-origin pure vanilla extracts from Uganda and Indonesia in response to growing consumer interest in global flavors. These products added to the company’s existing portfolio of single-origin vanilla products sourced from Madagascar, Mexico and Tahiti, making Nielsen-Massey the only brand to offer five single-origin pure vanilla extracts. 

The two-ounce bottles will be debuted at the 2020 Winter Fancy Food Show, which will be held in California, US, later this month

Edited by Elizabeth Green