25 Oct 2018 --- Globalization has sparked the adventurous consumer’s curiosity when it comes to discovering new food experiences, world flavors and the unique story behind the product, that is according to Innova Market Insights. Enjoyment remains paramount in the food and beverage space and brands are enticing consumers by using strong visual appeal, indulging flavors and textures, and rich sensorial language to bring the product experience to life from the shelf.