Boosting berries: INS Farms gains exclusive distribution of Asiros Berryshield ingredients

07 Nov 2019 --- Grower and processor of black elderberry ingredients in North America, INS Farms, has obtained exclusive distribution rights of all Asiros BerryShield ingredients for North America and Australia. Denmark-based Asiros is a manufacturer that specializes in berry extract ingredients, including tart cherry, bilberry, blueberry, strawberry, elderberry, red currant and black currant. This partnership strengthens INS Farms’ position as a leading supplier of North American-grown elderberry for North American brands and consumers by allowing INS Farms to ensure supply management of elderberry all year round.

Asiros’ proprietary delivery system, Berry Shield, protects the biomarker polyphenols in each berry species from degradation, delivering more of the active content.

“Organoleptically, Asiros’ berry ingredients are viable for foods and beverages as the powders retain the vibrant colors, tastes and aromas,” says Devon Bennett, Co-Founder of INS Farms.

“They are also water-soluble, free of carriers and do not need to be spray-dried or have maltodextrin or MGOH2 added. All Asiros’ berry extracts are standardized for both anthocyanins and polyphenols using advanced analytical equipment and test methods that provide consistently accurate results.” 

“We now have a partner in Europe that can supply us with quality elderberry, which strengthens our abilities to grow the business and generate greater sales,” he adds. 

Bennett also notes that Asiros and INS Farms are aligned as berry ingredient suppliers that are vertically integrated, controlling the quality straight from the fields to the final delivery form. “We are also both aligned with sustainability and environmentally friendly priorities, as well as transparency and traceability,” he notes. 

Agnes Friese Skov, COO of Asiros, commented, “We welcome this partnership distribution with INS Farms to help us generate greater sales in North America. We look forward to working together in hopes of becoming the leading berry extract ingredient supplier to the North American market.”

Edited by Gaynor Selby