90s Drinks Icon Castaway Spritz Fruit Wine Returns
03 Sep 2014 --- As consumer demand for fruit flavoured wines soars, International Wine Services is to reintroduce Castaway Spritz, a lightly sparkling wine blended with natural fruit flavours.
Returning in a 75cl 8% ABV format, Castaway Spritz's re-launch seeks to capitalise on the growing consumer demand for flavoured and lower ABV products.
Angela Ham, marketing manager at International Wine Services, said: "We're right on the cusp of a fruit flavour surge in the wine sector. Having injected growth into the beer and cider sectors, the fruit flavour trend is on the verge of doing the same for wine, creating the ideal opportunity for reintroducing Castaway Spritz into the market."
"We've done our very best to keep all of the things the original Castaway was loved for – the refreshing fruity taste and the brand's light and vibrant personality – while evolving the product with a new 75cl bottle format and 8% ABV to best meet the needs of today's consumers and shoppers."
