7-Eleven to Recommend TrueBlue Blueberry Throughout US
The Company said that more than 5,300 7-Eleven store locations will be able to purchase two flavors of the fast growing blueberry juice brand in its single serve 16 oz version. Product should be on the shelves there by the end of this Summer.
20/06/07 Leading Brands, Inc., North America's only fully integrated healthy beverage company, is pleased to announce that its TrueBlue Blueberry Juice brand has now been recommended by 7-Eleven, Inc., America's largest convenience store chain, to its stores throughout the United States.
Leading Brands Senior Vice-President of Sales, Patrick Wilson said: "We are proud to be able to introduce TrueBlue to a new spectrum of customers across the US through 7-Eleven stores. This allows us to drive trial of our great tasting, healthy brand with a younger generation of consumers and is a very important part of the brand strategy that is working so well for us in Canada."
Mr. Wilson continued: "This is also a wonderful example of how success generated by Leading Brands in the Canadian 7-Eleven chain translated into a listing with its much larger US counterpart. We are supporting this significant development by making TrueBlue 16oz available to a broader cross-section of gas and convenience store accounts through a network of independent third party distributors."
