2017 is Looking Rosé as Brits’ Tastes Change

47e90d01-1d31-43cb-9f54-d20a146bb5fdarticleimage.jpg

10 Apr 2017 --- As the warmer weather begins to emerge in the UK, Sainsbury’s has seen a 58% increase in French rosé sales in the past four weeks, and received bumper sales this weekend with temperatures hitting up to 23 degrees.

Sainsbury’s sells over 15 million bottles of rosé every year and to keep up with the demand, it has launched eight new bottles to add to the current range. Now stocking a 63-strong range, Sainsbury’s is one of the biggest retailers of rosé on the high street.

  • Data from Sainsbury’s shows that paler styles from Bordeaux and Provence drove a 24% growth in French rosé last year, increasing to 58% over the past four weeks
  • 2017 is set to be the biggest year yet, for French styles in particular. One in three Brits chose lighter styles such as Provençal and Bordeaux rosé in the summer over darker, sweeter styles such as Zinfandel. Millennials are twice as likely to opt for these paler rosés
  • When temperatures soar, we turn to rosé over white. A warm spell sees rosé sales up 30% in comparison to 20% for white wine

Elizabeth Newman, Head of Beers, Wines & Spirits at Sainsbury’s, comments: “We expect rosé to be the drink of summer 2017, increasing our range by 15% to keep up with its growing popularity. Consumer habits are changing as the UK begins to mirror trends in France - not only are we turning to France for paler styles but the magnum is also set to be a hit for entertaining. We’re launching our first ever magnum of rosé this year and I am confident it will be a crowd pleaser for parties as we head into barbecue season.”

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

US tackles food waste: New agreement to educate consumers and businesses

19 Oct 2018 --- As a week-long Committee on World Food Security (CFS) meeting comes to an end in Europe, the US government has announced a new food waste agreement aimed at improving communication across federal agencies attempting to better educate Americans on the importance of reducing food loss and waste. With mountains of work ahead to meet the US Food Loss and Waste 2030 Champions initiative, which aims to reduce food waste by 50 percent by 2030, the agreement signals a strengthening of food waste strategies to present economic opportunities and possible cost savings for businesses.

Food Ingredients News

AgWater Challenge: Target and ADM outline commitments to protect freshwater resources

17 Oct 2018 --- Ceres and World Wildlife Fund (WWF) have announced the addition of Target, a general merchandise retailer that serves guests at more than 1,800 stores, and Archer Daniels Midland Company (ADM), one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge. The two companies’ new water stewardship commitments are to be shared at the Financial Times Water Summit in London.

Business News

Indian expansion: Nexira and Synthite reinforce partnership in world’s largest acacia gum market

17 Oct 2018 --- French-headquartered acacia gum world leader, Nexira and India-based spice oleoresins leader, Synthite have entered a partnership to produce acacia gum at Synthite’s manufacturing plant near Coimbatore in Tamil Nadu, southern India. This partnership augurs well for India – the world’s largest consumer of acacia gum – by offering various product references to food & beverage manufacturers, who use this gum widely for its technological and nutritional benefits.

Food Ingredients News

Cutting rice greenhouse gas emissions: Olam calls for international cooperation

16 Oct 2018 --- Olam is calling for urgent action by the agri-sector including brands, retailers, financial institutions, scientists and governments to implement solutions to limit methane emissions from rice production while improving farmer livelihoods and food security. According to the company, it is essential to consider that many rice consumers are unable to pay more for rice production and the industry should react now.

Food Ingredients News

Beer shortages? Study reveals climate change could affect global beer supply

16 Oct 2018 --- Severe climate events could cause shortages in the global beer supply, according to new research involving the University of East Anglia (UEA). The study warns that increasingly widespread and severe drought and heat may cause substantial decreases in barley yields worldwide, affecting the supply used to make beer. This will ultimately result in “dramatic” declines in beer consumption and rises in beer prices.

More Articles