2 Gingers Irish Whiskey And The Big Ginger Go National
12 Feb 2014 --- GINGERS Irish Whiskey – the fastest growing Irish whiskey in the U.S.* from the award-winning Kilbeggan Distilling Co. – has grown beyond its Minnesota roots and is now officially available across the United States.
The brand has experienced exponential growth, expanding from limited Midwest markets one year ago to all 50 states this month.
2 GINGERS Founder and CEO Kieran Folliard, former owner of one of the country’s top-selling Irish whiskey pubs, originally created the whiskey and its signature cocktail, the BIG GINGER, with inspiration from his mother and aunt – the two fiery gingers (red-heads) featured on the bottle. Backed by Folliard’s passion and category expertise, 2 GINGERS has quickly become the fastest growing Irish whiskey in the U.S. since its launch in 2011. After experiencing remarkable popularity and success among women and men within limited regional markets in 2013, the premium blended whiskey – aged 4 years and double-distilled – has increased distribution once more, this time expanding nationwide.
“At its heart, 2 GINGERS is about following up on a hunch and pursuing your dreams," said Folliard, who is soon hitting the road in a custom 2 GINGERS trailer that, like any Irish pub, will ring with stories (most of them true) in cities across the country. "We hope to encourage others to pursue their dreams, to demonstrate what we stand for and to pose the question: 'Why not try something big?’”
Beam Inc. acquired 2 GINGERS in December 2012, and since that time has rapidly expanded distribution. To support the national launch, Folliard will use the customized 2 GINGERS trailer to meet with bartenders, distributors and consumers looking to discover the BIG GINGER cocktail in stops from coast to coast, including: Milwaukee, WI, Chicago, IL, Hoboken, NJ, New Orleans, LA, Dallas, TX, Austin, TX, San Diego, CA, Denver, CO, Minneapolis, MN, St. Louis, MO, Indianapolis, IN, and Columbus, OH.
2 GINGERS is a smooth, malty and slightly sweet premium, blended Irish whiskey. Distilled with mixability in mind, the brand created and trademarked two balanced and simple cocktails, the BIG GINGER and SKINNY GINGER. Genderless and appropriate for all seasons, these cocktails combine the refreshing bite of ginger ale with the caramel, vanilla and citrus undertones of 2 GINGERS, creating the perfect recipe for anyone who may not yet consider themselves whiskey drinkers.
