Transparency claims boost NPD appeal
According to Innova Market Insights, the health of the planet is now the top global issue for consumers worldwide. In line with this, brands are adopting more prominent messages on-pack. Many consumers value honest and transparent information, and trust through communication is becoming more and more prevalent. Meanwhile, upcycling is making a mark in the F&B industry, with Innova Market Insights revealing 62% average annual growth in F&B launches with a food waste/upcycling claim (Global, CAGR Q4 2016 – Q3 2017 to Q4 2020 – Q3 2021).
F&B product launches featuring immune health claims are growing with a 13% average annual increase between 2016 - 2020. Vitamin B ingredients continue to grow within immune health products. Baby & Toddlers continue to lead while other categories gain their share, and one in three products with an immune... Read More
Energy-boosting superfoods are standing out, with the sports nutrition space seeing the fastest-growing innovation. Garlic is a popular superfood ingredient, while botanical ingredients overall are heavily featured in F&B products.
Lactose-free claims are showing stable growth in the global food and beverage market, with "health/intolerance" being the main reason for limiting lactose (65% of European consumers). Bakery remains the leading indulgence category with lactose-free claims, while lactose-free indulgence products often also... Read More
Coffee launches are gaining ground among hot beverages, while Tea remains a top category. The fastest-growing tea & coffee ingredients tracked in hot beverages (Global, CAGR 2016-2020) include fermented tea (+117%), peppermint (+41%), English breakfast tea (+32%) and cinnamon tea (+19%).
Sports Nutrition continues to gain share in new product launches with hero ingredients, but their use is witnessed across a wide range of categories, including Babies & Toddlers (+17%) and Sauces & Seasonings (+12%). The fastest-growing nutraceutical and functional ingredients in F&B (Global, CAGR 2016-2020)... Read More
Ethical practices and fair trade are increasingly addressed in NPD. Chocolate products are particularly standing out, while bakery products with fair trade claims are also on the rise. Products with fair trade and plant-based claims are also increasing.
Sauces & Seasonings is the top market category for fruit and vegetables, with Asian sauces standing out in the market. The fastest-growing market categories of food and beverage launches tracked with fruit and vegetable ingredients (Global, CAGR 2016-2020) are Sports Nutrition (+15%), Alcoholic Beverages... Read More
There is an ever-growing demand for better-for-you snacks. An Innova Market Insights consumer survey shows a 42 percent increase in consumers in Europe saying they try to make sure they choose a 'healthier alternative' when they want to have a treat. NPD in the snacking space shows there are healthy... Read More
About one out of three desserts carry a health claim in 2020, with half of the global desserts with a health claim being launched in Europe. Dairy-based Ice Cream & Frozen Yogurt maintain the top position with 37 percent of dessert launches tracked with a health claim in 2020. Meanwhile, Non-dairy Ice Cream... Read More
There has been a steady rise in launch activity featuring citrus flavors with transparency claims featuring heavily. Soft drinks and bakery together account for more than 2 in 5 F&B launches with citrus flavors, while Sauces & Seasonings is the fastest growing market category (+15%). Energy/alert claims are... Read More
There is a steady rise in launch activity featuring cocoa ingredients, while cocoa/chocolate provenance claims are on-trend. Confectionery is a leading category accounting for more than 1 in 3 F&B launches with cocoa. However, Sports nutrition is highlighted as the fastest growing market category, with a 21... Read More
Global markets show an uptick in demand for alternative proteins, with continuous development expected throughout 2021. Cereals continue to lead with the use of alternative proteins spreading across other categories, including dairy, soft drinks, ready meals and more. Meanwhile, clean label claims are... Read More
Fermented food and beverage launches are on a growth path with a rise in launches with a “fermented” preparation method. Kombucha fermented drinks are on-trend with a +35% average annual growth in kombucha launches tracked (Global, CAGR 2015-2019). Fermented foods are often spotted in the form of dairy/dairy... Read More
As consumers increasingly look to add plant ingredients to their diets, traditional products from yogurts to cheeses are getting a vegan update. Texture and taste are key aspects promoted to consumers as they look for premium offerings.
Sports nutrition products are increasingly consumed, with 2 in 5 consumers upping their intake and 39 percent saying they are consuming more sports nutrition products than last year. There is global growth of sports powder launches with a 25 percent increase in Europe and a 17 percent spike in North America.... Read More
Consumers were already on a path to improve various health needs through food and drinks, however, the COVID-19 pandemic has driven up the need for healthy NPD with wellness in mind. The pandemic has bolstered focus on overall health and immunity, and consumers looking to support a more healthy lifestyle... Read More
New launches with vanilla applications are experiencing a steady rise with Europe leading the way for vanilla-flavored launches. Bakery has overtaken desserts and ice cream as the most-used category for vanilla flavor. Meanwhile, gluten-free is the top positioning claim for vanilla-flavored launches with a... Read More