Innova Market Insights data indicates that consumers are limiting their sugar intake and replacing it with alternatives. As response to this there is a 5% average annual growth in sweetener use from April 2019 to March 2024. Additionally, more than 1 in 3 food & beverage launches with sweetener's were in Asia.
According to data from Innova Market Insights, consumers express interest in AI involvement in F&B production. Globally, 41% see significant potential in using AI to develop F&B products, encouraging the market to explore new AI-driven innovations. Key drivers behind this interest include health benefits, improved cost-effectiveness, and enhanced flavor and taste.
Innova Market Insights data reveals that 32% of global consumers have increased their consumption of Desserts and Ice Cream, driven by greater variety and novelty. Taste and the pursuit of happiness are the key motivators in choosing these products. This demand has fueled innovation, leading to an 8% global increase in new product development. Leading claims in the Ice Cream and Dessert category are dietary needs, clean label, and indulgence.
Innova Market Insights data indicates +5% average annual growth in F&B launches featuring flavor-enhancing, texturizing, and emulsifying ingredients. This trend aligns with the 40% of global consumers who say rich taste and flavor make food and beverages stand out. Europe led with 39% of these launches, with Bakery being the top category for NPD.
Innova Market Insights data reveals a rise in food and beverage launches across Asia, driven by consumer demand for indulgence. Nearly two-thirds of Asian consumers turn to premium or indulgent food and beverages to boost their mood. China led the region in total launches, while the Philippines grew fastest. Snacks were the leading category for new product development in Asia.
According to data from Innova Market Insights, 40% of consumers globally say rich flavor and taste make a food and beverage experience impressive. Flavor enhancer ingredient launches grew by 4% from 2020 to 2024, led by Europe and Asia. Snacks emerged as the top category, with monosodium glutamate and yeast extract as the leading flavor enhancers in 2024.
Innova Market Insights data indicates a 5% CAGR in food and beverage launches with preservative ingredients between 2020 and 2024. Europe leads with 42% of global launches. Sauces & seasonings were the top category, while ambient desserts showed the sharpest growth. Ethical and free-from claims in launches with preservatives are gaining traction.
