Rise of sugar reduction claims in NPD
There is global growth of launches featuring sugar related claims, such as "low sugar." In conjunction with such claims, data shows that "no additives/preservatives" is also often used. This matches the global turnaway from sugar laden products, as consumers seek healthier dietary options.
Plant-based food and supplement launches tracked with vitamin D have risen by 38 percent (Global, 2014 to 2018). Globally, within the plant-based space, the bone-building vitamin is most commonly sought after in supplements, followed by the dairy and sports nutrition categories. In a consumer survey... Read More
Prebiotics are key in supporting overall health and inner wellbeing. As a result, there has been a 37 percent annual growth in food and beverage launches tracked with a prebiotic claim and a feel-good claim (Global, CAGR 2014-2018). While Baby and Toddlers is the number one category for prebiotics, Sports... Read More
Quinoa has been a trendy grain for some years, with its position being bolstered by its ever-expanding health halo. The grain is increasingly featuring in Ready Meals & Side Dishes NPD, as well as within products that tout Ancient Grains on their labels. Quinoa is also being featured in Sports Nutrition... Read More
Protein is enjoying vast innovation in sports, as well as medical nutrition. A key ingredient in this space is whey protein, which has seen an average of 39 percent average annual growth between 2014 and 2018. Application possibilities are wide, ranging from power bars to infant formula. The ingredient is... Read More
Food and beverage launches featuring dairy proteins are seeing steady growth, with a CAGR of 7 percent (Global, 2014-2018), according to Innova Market Insights data. Sports nutrition is the leading market category featuring dairy proteins. With innovative launches seen in the seniors and infant categories,... Read More
With their healthy image, botanicals are finding increased application in food and beverage NPD. The fastest growing botanical ingredient is spirulina extract.
As consumers become more aware of the connection between nutrition, physical health and mental wellbeing, there is a strong demand for digestive health boosting food and beverages. As a result, fiber, pre and probiotics are seeing growing interest and increased NPD.
Globalization is sparking the consumer’s curiosity to discover new food and drinks, and that includes a curiosity for novel snacks. Since eating plant-based is becoming mainstream, industry thrives on plants. Meanwhile an increasing number of consumers is seeking out alternative proteins.
Globalization has sparked in consumers a curiosity to discover new flavors, food and drinks. At the same time, growing awareness about the role of nutrition in overall health is prompting consumers to prioritize healthy options. Nuts, seeds and fruit hold great appeal, especially in the growing snacking... Read More
The use of natural food colors is on the rise, with Innova Market Insights data showing a CAGR of 5 percent (Global, 2014-2018). Bakery leads as the top market category in terms of products featuring natural food colors. Spirulina extract is the fastest growing natural food color.
New product development with fiber is showing continuous growth across the globe, as the health benefits of the ingredient continue to gain attention. Sports nutrition is the fastest growing category for fiber inclusion, while rice fiber is the fastest growing fiber ingredient among the new product launches... Read More
Uelzena - Chocolate new product development continues to grow. In terms of formats, chocolate blocks lead, while wrapped chocolate shows strong growth. Healthier products that still deliver on indulgence are key for future innovation. In this thriving category, there is space for both traditional flavors and... Read More
Stevia's application continues to grow in food and beverages, appealing especially to consumers looking for products with natural credentials. In North and Latin America, Soft Drinks leads as a category in terms of the inclusion of stevia.
Carbery - Sports nutrition products with dairy proteins are experiencing continued growth. Moreover, growing consumer awareness around digestive health means that fermented foods are seeing growing interest. In this space, kefir and other fermented dairy products are finding increasing space on the retail... Read More
The global clean label trend shows no signs of slowing down. Consumers are increasingly looking for healthy products that still deliver on indulgence. In this space, rice starch is proving itself an emerging ingredient across different clean label applications. Innova Market Insights data has shown a 10... Read More
The application of edible oils is showing steady growth, with bakery prevailing as the top category. Although sunflower oil is currently the most frequently used edible oil ingredient, avocado oil is the fastest growing edible oil in food & beverage launches. Innova Market Insights has noted an average... Read More
Sugar remains top of mind in terms of health for consumers and a key priority for the industry in terms of finding effective formulation solutions. In this space, sweeteners can help give products a health halo, with sorbitol and maltitol seeing big brand adoption.