Chocolate, confectionery and ice cream manufacturers are increasingly demanding suitable ingredients to keep pace with today's mindful consumers seeking clean labels, organic, sugar reduction and more.
Statistics show a 21 percent increase in chocolate, confectionery & ice cream launches with a sugar-related claim (Global, 2019 vs. 2018). Meanwhile, consumers have developed a taste for a simple ingredients list with two in three global consumers specifically wanting to avoid products with ingredients that are difficult to understand.
Innova Market Insights data shows that consumers are actively reducing sugar in their diets. This trend has driven a +5% increase in reduced-sugar claims for food & beverage launches from 2021 to 2025. Europe led these launches, and most were soft drink launches. In particular, energy drinks had a significant increase in reduced-sugar claims for new product development.
Innova Market Insights data shows that consumers are actively reducing artificial ingredients in favor of natural alternatives. The use of natural colors in F&B launches is rising, with +9% growth from 2021 to 2025. Bakery leads in overall usage, while soft drinks show the fastest growth in natural color adoption.
According to Innova Market Insights, global consumers increasingly view reduced-salt claims as a vital element in making indulgent foods healthier and supporting healthy aging. This consumer shift is driving a surge in product launches featuring reduced-salt claims, particularly within cooking sauces and seasonings, as brands respond to the growing demand for healthier, yet flavorful, options.
Innova Market Insights data reveals that consumers increasingly link lighter textures with healthier indulgence, favoring smooth and crunchy formats that balance pleasure with perceived wellness. These preferences continue to shape innovation, with fats and oils playing a central role in delivering appealing textures.
Innova data shows consumers prioritize protein and fiber when purchasing snacks. However, flavor remains the most important factor in snack choice, driving steady annual growth in product launches from 2021 to 2025. Most of these launches were in Asia, while the market researcher also tracked a significant increase in air fryer snacks and hot & spicy flavors.
Data from Innova Market Insights shows that consumers are increasingly curious about texture when purchasing indulgent F&B products. They are drawn to smooth, creamy textures while also exploring sensory experiences, such as sound and mouthfeel. This growing interest has been a key driver in the rise of F&B launches featuring texture-focused ingredients.
