Wyldsson and Glanbia Nutritionals Develop Gluten Free Breakfast Oats

635882700685902338Wyldsson Glanbia OatPure gluten free muesli.jpg

13 Jan 2016 –- When Wyldsson was looking to add a gluten free muesli and porridge oat range to its fast growing portfolio, OatPure gluten free oats from Glanbia Nutritionals were the only contender to meet Wyldsson.com’s criteria.

Glanbia Nutritionals, a division of Glanbia plc, is an innovator in the expert delivery of science-led ingredients and customized solutions for a broad range of industries. These include fortified foods and beverages, supplements, sports nutrition, and health and wellness.
New online food start up company, www.Wyldsson.com, has been causing waves with its gluten free healthy snack and breakfast products regularly appearing in the social media posts of olympic athletes and premier league footballers.
Yves Vantomme, business development manager at Glanbia Nutritionals told FoodIngredientsFirst: “We are delighted to work with Wyldsson.com, whose determination to offer only the purest foods and ingredients mirrors our own.  With gluten free eating firmly established in the mainstream, we’re seeing huge interest in our authentic, pure and great tasting OatPure gluten free oats.”
Vantomme believes the gluten free phenomenon has experienced incredible growth over recent years and is set to continue its upward trajectory: "With the global market for gluten free products projected to reach $7.59 billion by 2020 at a CAGR of 10.4%1. Glanbia Nutritionals was able to support manufacturers in this market by combining its heritage in food ingredients with its expertise in grains and seeds such as flax, chia and quinoa."

"The company has strong capabilities in unlocking the powerful functional and nutritional potential of ingredients and used this knowledge to develop proprietary processing methods to increase ingredient functionality. Glanbia developed OatPure gluten free oats to respond to consumer demand for authentic gluten free products and satisfy stringent legislation." adds Vantomme.

Founder of Wyldsson.com, Dave McGeady, identified a huge gulf between the desire for and the availability of food products that are genuinely nutritious but also taste good. Dismayed at the typically high levels of added sugars, high fructose corn syrup and preservatives in snacks like trail mix, McGeady set up Wyldsson.com on the promise of using only natural ingredients, and combining them in such a way that they are healthy and taste great.
McGeady told FoodIngredientsFirst: “Our ethos is very simple.  We only use natural ingredients like our organic banana from Ecuador and our mulberries, which are wonderfully sweet without any added sugars. When we were looking for a gluten free oat, we were impressed by the nutty taste and mouthfeel and the independently certified gluten free guarantee of Glanbia’s OatPure oats.  Our muesli, made with OatPure oats, is listed in the official Coeliac UK Food Directory of gluten free products.”
OatPure gluten free oats from Glanbia Nutritionals are guaranteed to contain fewer than 10 parts per million gluten, half the amount recommended by EU guidelines. This is achieved through Glanbia’s wholly owned, independently audited, OatSecure™ closed loop supply chain that eliminates any potential for cross-contamination from other grains.  Long recognised for their healthy benefits of slow release carbohydrates, ALA omega-3s, fibre and beta glucans, and linked with helping to reduce cholesterol, oats are fast emerging as the new hero of gluten free eating.
by Elizabeth Kenward

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Kaslink & Tetra Pak partnership: Transforming Nordic oats into plant-based dairy alternatives

16 Jul 2018 --- With plant-based dairy drinks trending strongly in Europe, Kaslink and its partner, Tetra Pak are “willing to take risks to stay ahead of the competition.” In the Nordic countries, oat is a common food ingredient. Oat-based drinks and fermented oat-based products are cereal-based products which are common in Asia where many products are based on soy, almond or rice. The global market for alternative dairy drinks is expected to reach US$16.3 billion this year alone, according to Innova Market Insights data, a dramatic increase from US$7.4 billion in 2010.

Food Ingredients News

Arla Foods expands premium yogurt offerings to European markets

13 Jul 2018 --- Arla Foods is set to expand its Finnish brand, Ihana, into new markets. The premium yogurt range was launched in Denmark this spring and makes its debut in the UK this week. Made with natural ingredients, Ihana taps into key trends that fit with European consumer lifestyles and provides an authentic and indulgent treat with a thick and creamy texture.

Food Ingredients News

Going gluten-free: Is there a conflict between wheat & gluten?

11 Jul 2018 --- European starch specialist, Kröner-Stärke has declared that there does not have to be a conflict between going gluten-free and still being able to enjoy the taste and functional properties that wheat has to offer. Thanks to the high-quality raw materials, it is possible to produce gluten-free bakery products, sauces, batters and coatings using 100 percent naturally produced wheat starches with the gluten content washed out, according to the company.

Food Ingredients News

Green eating: 62 percent increase in plant-based claims, Innova Market Insights reveals

09 Jul 2018 --- Plant-based innovation is flourishing, according to Innova Market Insights. Growing consumer interest in health, sustainability and ethics are driving plant-derived ingredients and products into high popularity. Innova Market Insights reports that plant-based product claims increased by 62 percent globally (CAGR, 2013-2017) with growth occurring on platforms such as plant proteins, active botanicals, sweeteners, herbs and seasonings and coloring foodstuffs.

Food Ingredients News

Roquette acquires Sethness, reinforces footprint in caramel colors

05 Jul 2018 --- Roquette has signed an agreement to acquire Sethness Products Company, a leader in the production of caramel colors for food and beverage applications for an undisclosed fee. The closing of the acquisition is expected to occur in Q3, 2018 and further leverages both companies' global capabilities in caramel colors. Prior to the proposed acquisition announced today, Sethness and Roquette already had a strong partnership: they operated two successful joint-ventures in France (Merville) and in China (Lianyungang).

More Articles