Haribo to Open First US Candy Factory, With $242 Million Investment


27 Mar 2017 --- Iconic gummy bear brand Haribo, a firm favorite among US consumers for decades, is finally opening a US$242 million manufacturing operation in Wisconsin set to launch in 2020. 

The 500,000 square foot candy factory will be the first of its kind in the US, located in Pleasant Prairie, Wisconsin, and development of the project is forecast to begin next year. 

The German confectionery company has been selling Haribo to the US market since the early eighties. The sweets were imported into the US for several years by German food importers and sold at German and gourmet stores, mostly in bulk, which was in contrast to sales in Germany where Haribo has been considered a mass market candy. 

Haribo’s gummy bear candy initially was sold through US drugstores, grocery stores and discounters and following further packaging developments, the brand really started to take off with the marketing for the gummy bears concept really resonating with US kids. 

Haribo opened its first sales office in the US in 1982, located in Baltimore, Maryland. 

Sales began to soar and Haribo became so popular at one point, Germany struggled to keep up with supply. By 1999, gummy bears were the number one selling gummy bear brand in the US, despite a whole host of confectionery competitors who had moved into the market following Haribo’s initial success.  

'The decision to build a manufacturing facility in Wisconsin is of great importance. Haribo of America is the fastest growing confectionery company in the U.S.A., therefore the step of starting our own production there from 2020 is important for us,” says company head, Hans Guido Riegel. 

Originally founded in 1920 by Hans Riegel - Haribo is an acronym of his name and Bonn, the headquarters - the company now employs 7,000 people worldwide and produced around 100 million gummy bears daily across 16 factories in 10 countries. 

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Mosa Meat secures US$8.8m investment to bring lab-grown meat to market by 2021

18 Jul 2018 --- Mosa Meat, a spin-off company from Maastricht University which was behind the world’s first hamburger made directly from cow cells back in 2013, has raised €7.5 million (US$8.8 million) to bring cultured meat to market by 2021. The Dutch food start-up first inspired the emergence of an entirely new industry through pioneering work and proving the concept of cultured meat five years ago and now Mosa Meat is currently developing its first commercial products. This marks the first investment in a European cultured meat company, putting Europe on the map for the next generation of meat production.

Packaging & Technology News

Ball partners with Brouwerij Homeland for ultra-minimalist craft beer can design

18 Jul 2018 --- Dutch craft beer brand Brouwerij Homeland Amsterdam has collaborated with Ball to create a unique, blank can design for its popular spelt beer. The cans utilize Ball’s 33-centiliter standard format, which is a popular choice amongst many craft brewers. Unlike other brands, Brouwerij Homeland Amsterdam has chosen to leave the 360-degree can canvas blank, creating a strong, stand-out design. The minimalist cans feature no printing or messaging, other than the name, date and alcohol percentage on the bottom of the can.

Food Ingredients News

US poultry flavors expansion: Diana investment stresses animal welfare goals

18 Jul 2018 --- Diana Food (part of Symrise) has revealed its plans to set up a new facility in Banks Crossing, Georgia, US, dedicated to chicken-based solutions from humanely-raised birds. According to the company, the plant will meet high animal welfare standards and will include a range of chicken fat, broth and powder products. Diana Food plans to open this new plant in October 2018, with ambitions to serve US customers in early 2019 from the facility.

Food Ingredients News

Cost of listeria outbreak: Greenyard estimates €30 million impact

18 Jul 2018 --- Frozen vegetable marketer Greenyard estimates the financial impact of the listeria outbreak that has led to huge product recalls and concerns over the potentially deadly disease, is in the region of €30 million (US$35.1 million). After insurance, Greenyard says this includes estimated costs for the product, transport, handling, storage, destruction, subcontracting, lower cost absorption of the factory and loss of margin. The estimate comes as the fruit and vegetable giant halts production as its Hungarian vegetable plant while an in-depth investigation continues to probe the listeria contamination.

Food Ingredients News

Nuts for nuts: Market value for macadamias grows by 72 percent

18 Jul 2018 --- Nuts and their health benefits are widely understood. Green & Gold Macadamias has reported a 60 percent rise in global tree nut consumption, which is a testament to the fact that people are eating more and more of them. As a result of this, the market value for macadamias is up by 72 percent, according to Green & Gold Macadamias, who believe that macadamias will be seen more predominantly in milk, butters, nut-based beverages and vegan cheeses, as well as a host of other new products.

More Articles