Bell inspires innovators with “craft” and botanical extracts


23 Aug 2017 --- Bell Flavors & Fragrances EMEA has announced new trend concepts and flavor creations for beverage products, including botanical extracts and taste concepts.  This year, Bell is focusing on the “craft” megatrend, covering inspiring ideas for sparkling craft lemonades, refreshing flavors of cider, as well as innovative concepts for refining beer mixers. 

Inspired by craft
The term “craft” can be associated with natural, authentic and preferably local, yet innovative products as well as traditional production processes. Through the combination of past and modernity, the shift towards more authenticity and nostalgia, consumer confidence is created leading to a more emotional connection with a market product. 

The “craft” movement first started in the US with a steadily growing number of small, independent breweries that developed refined beer creations using traditional production processes. This trend is no longer limited to the beer segment. Particularly in the area of soft drinks, or rather in the case of lemonades, more and more innovative, yet familiar products are being created. Craft is mainly associated with unique aromas, high-quality ingredients and meticulous manufacturing procedures. Bell's natural flavors, botanical extracts and compounds help to create new beverages that are able to meet these high demands.

During the last year, Bell has been able to develop numerous successful concepts and product solutions, which have been specially designed for creating tasteful beer mixers. The company's extensive portfolio of various natural beer flavors surprises with fresh, hoppy, malty and citric notes, which can be used for rounding off low- and non-alcoholic beer mixers. Likewise, the modular beer flavors can be used to create completely new and innovative beer variants with differentiating and unique taste profiles. To complement these products, Bell also presents a range of natural fruit flavors, in order to develop sweet and tart beverages for invigorating the summer season.

A growing demand for crafted products within the beer segment is also pushing the expanding Cider segment, inspiring Bell to develop new natural flavors and extracts for alcoholic and non-alcoholic “craft cider” beverages. With a global consumption of more than 2.3 billion liters in 2016, cider is still in full swing. One of the key segments of the cider category is the so-called “flavored cider,” which a growing number of product strategies are aimed specifically at traditional wine and beer drinkers. New premium positioning and marketing options open up unexplored territories. That led Bell Flavors & Fragrances to combine not only the tasteful complexity of a variety of natural apple flavors, but also to create extraordinary and craft-inspired flavors such as certain fruit and flower notes, as well as high-quality botanical extracts, such as kola nut and honey.

Another trend within the beverage segment is the consumers’ desire for non-alcoholic cider variants that impart the same full taste as their alcoholic role models. This trend is particularly reflected in the growing health and wellness consciousness of consumers and a more sensible consumption. Therefore, Bell has developed a selection of sophisticated cider flavors, focusing on maximum enjoyment and full taste, while still being in line with the consumers’ aspiration to remain healthy.

Craft lemonades are another strong growing segment within the soft drinks category. Homemade lemonades manufactured Click to Enlarge according to Do-It-Yourself recipes are recently available in stores and enjoy great popularity. Refined recipes combine familiar and natural ingredients. Traditional production methods are just as important as authenticity, full flavor and a hip retro design. On this account, Bell has developed a holistic concept that combines familiarity, naturalness, quality and rich. Due to a unique selection of various fruity, floral and tart notes, Bell enables the development of lemonades that add a whole new dimension to the term “craft.” 

The increasing demand for non-alcoholic alternatives can also be recognized in the segment of cocktails and wine mixers. With its newly launched range of mocktail flavors, Bell claims to be showing that summer cocktails can be a real pleasure even if they are non-alcoholic. 

The current ongoing veggie hype is also an important trending topic for Bell: with a selected flavor assortment for the use in vegan protein shakes, Bell provides new impulses for this rapidly growing market segment.

The demand for food grade botanicals is rising as more consumers pursue natural products. In response, Bell Flavors & Fragrances has announced a new line of food grade botanical extracts. With botanicals ranging from absinthe, curry, ginger and more, Bell has already had great success in applications such as bakery, beverage, confections, dairy, and savory.

Naturally functional ingredients and foods continue to drive product developments and new innovations through the food and beverage industry. Research has uncovered many health benefits of using botanicals, and opportunities exist that reach a variety of different demographics. Consumers are seeking more natural foods that offer the botanical health benefits rather than opting for a vitamin capsule.

Bell Flavors & Fragrances' line of food grade botanical extracts for functional food and beverage manufacturers are specifically developed to address the needs of consumers who seek enhanced health benefits and functionality in the foods and beverages they consume. 

Bell Flavors & Fragrances


In your search for a supplier for your company´s flavour and fragrance needs, we would like you to consider Bell´s strengths. As a private enterprise with an effective corporate structure, we are in the position to render excellent service and to supply our extensive product portfolio at very competitive prices. Bell´s affiliated companies in the United States, Canada, Mexico, Brazil and China give us greater flexibility in the world market place and enable us to bring new trends quickly to customers' attention. Our goal is to help you to put successful products into the market place.

Please challenge us, as we would like to convince you that Bell is the right partner for your flavour and fragrance requirements.

The culinary delight of savoury flavours has become a constant companion in our everyday life. A change toward more convenience, home meal replacement and new snacking trends indicates strong segment growth in the upcoming years.

Our mission is to provide you with the best possible sensory performance to make food products an excellent taste experience. To accomplish this, our savoury team of flavourists, chefs and application experts will support you in the product development process.

Related Articles

Business News

Weekly Digest: ADM & Cargill launch soybean venture, PureCircle and SGF resolve patent dispute

02 Mar 2018 --- This week in business, ADM and Cargill reached an agreement to launch a joint venture to provide soybean meal and oil for customers in Egypt. PureCircle announced that it will vastly increase the amount of Starleaf stevia it plants in 2018, in the same week in which PureCircle USA Inc. and Sweet Green Fields USA LLC settled a dispute before the International Trade Commission. Also this week, Matrix Flavours and Fragrances revealed an expansion of manufacturing capability in Kuala Lumpur. 

Regulatory News

Neonicotinoid pesticides pose threat to bees, declares EFSA long-awaited risk assessment

01 Mar 2018 --- The European Food Safety Authority (EFSA) has just updated its risk assessment on the impact neonicotinoid pesticides can have on bee populations and discovered that most uses do in fact pose a risk to wild bees and honeybees.

Food Ingredients News

Meat in a new light: Addressing today's “mindful” demands

27 Feb 2018 --- Meat remains a central protein element in the food industry as a whole, but challenges are impacting consumption and production globally. Poultry is the world’s fastest-growing meat category. The category itself overlaps into many food sectors, such as convenience foods, frozen foods and the snacking category. But what image does the meat industry have as a whole? What is changing in terms of to consumer preference and regulation? Are consumers looking for alternative proteins? And is the “mindful” consumer making good choices when it comes to the consumption of meat products? FoodIngredientsFirst investigates.

Business News

Weekly Digest: Emmi makes sustainable soy pledge, Mondelēz delivers 2018 business plan

23 Feb 2018 --- This week in business, Emmi joined the Soy Network Switzerland, ADM announced the appointment of a new president for ADM Animal Nutrition, as well as announced the launch of a new quality protein source for aquaculture and swine diets, PROPLEX T. Bell Flavors & Fragrances hired a new board member of the Northbrook Chamber of Commerce & Industry. Other highlights this week, included Mondelēz delivering its 2018 business plan at the Consumer Analyst Group of New York (CAGNY) and Ornua is set to rebuild a new cheese production facility at its location in Avila, Spain.

Food Ingredients News

Dirty meat: US pork and poultry breaches spark serious safety concerns

22 Feb 2018 --- A series of alleged hygiene and safety breaches at US meat factories have been detailed by British newspaper The Guardian which claims “shocking failings” across several pork and poultry plants factories. The Bureau of Investigative Journalism (TBIJ) and The Guardian carried out a joint investigation to discover a number of hygiene incidents after analyzing unpublished US- government records. According to the companies involved, all of the reported breaches resulted in immediate remedial action and posed no risk to consumers.

More Articles