Bell inspires innovators with “craft” and botanical extracts

3b955972-0d0a-4100-8920-a1ac167508b1articleimage.jpg

23 Aug 2017 --- Bell Flavors & Fragrances EMEA has announced new trend concepts and flavor creations for beverage products, including botanical extracts and taste concepts.  This year, Bell is focusing on the “craft” megatrend, covering inspiring ideas for sparkling craft lemonades, refreshing flavors of cider, as well as innovative concepts for refining beer mixers. 

Inspired by craft
The term “craft” can be associated with natural, authentic and preferably local, yet innovative products as well as traditional production processes. Through the combination of past and modernity, the shift towards more authenticity and nostalgia, consumer confidence is created leading to a more emotional connection with a market product. 

The “craft” movement first started in the US with a steadily growing number of small, independent breweries that developed refined beer creations using traditional production processes. This trend is no longer limited to the beer segment. Particularly in the area of soft drinks, or rather in the case of lemonades, more and more innovative, yet familiar products are being created. Craft is mainly associated with unique aromas, high-quality ingredients and meticulous manufacturing procedures. Bell's natural flavors, botanical extracts and compounds help to create new beverages that are able to meet these high demands.

During the last year, Bell has been able to develop numerous successful concepts and product solutions, which have been specially designed for creating tasteful beer mixers. The company's extensive portfolio of various natural beer flavors surprises with fresh, hoppy, malty and citric notes, which can be used for rounding off low- and non-alcoholic beer mixers. Likewise, the modular beer flavors can be used to create completely new and innovative beer variants with differentiating and unique taste profiles. To complement these products, Bell also presents a range of natural fruit flavors, in order to develop sweet and tart beverages for invigorating the summer season.

A growing demand for crafted products within the beer segment is also pushing the expanding Cider segment, inspiring Bell to develop new natural flavors and extracts for alcoholic and non-alcoholic “craft cider” beverages. With a global consumption of more than 2.3 billion liters in 2016, cider is still in full swing. One of the key segments of the cider category is the so-called “flavored cider,” which a growing number of product strategies are aimed specifically at traditional wine and beer drinkers. New premium positioning and marketing options open up unexplored territories. That led Bell Flavors & Fragrances to combine not only the tasteful complexity of a variety of natural apple flavors, but also to create extraordinary and craft-inspired flavors such as certain fruit and flower notes, as well as high-quality botanical extracts, such as kola nut and honey.

Another trend within the beverage segment is the consumers’ desire for non-alcoholic cider variants that impart the same full taste as their alcoholic role models. This trend is particularly reflected in the growing health and wellness consciousness of consumers and a more sensible consumption. Therefore, Bell has developed a selection of sophisticated cider flavors, focusing on maximum enjoyment and full taste, while still being in line with the consumers’ aspiration to remain healthy.

Craft lemonades are another strong growing segment within the soft drinks category. Homemade lemonades manufactured Click to Enlarge according to Do-It-Yourself recipes are recently available in stores and enjoy great popularity. Refined recipes combine familiar and natural ingredients. Traditional production methods are just as important as authenticity, full flavor and a hip retro design. On this account, Bell has developed a holistic concept that combines familiarity, naturalness, quality and rich. Due to a unique selection of various fruity, floral and tart notes, Bell enables the development of lemonades that add a whole new dimension to the term “craft.” 

The increasing demand for non-alcoholic alternatives can also be recognized in the segment of cocktails and wine mixers. With its newly launched range of mocktail flavors, Bell claims to be showing that summer cocktails can be a real pleasure even if they are non-alcoholic. 

The current ongoing veggie hype is also an important trending topic for Bell: with a selected flavor assortment for the use in vegan protein shakes, Bell provides new impulses for this rapidly growing market segment.

The demand for food grade botanicals is rising as more consumers pursue natural products. In response, Bell Flavors & Fragrances has announced a new line of food grade botanical extracts. With botanicals ranging from absinthe, curry, ginger and more, Bell has already had great success in applications such as bakery, beverage, confections, dairy, and savory.

Naturally functional ingredients and foods continue to drive product developments and new innovations through the food and beverage industry. Research has uncovered many health benefits of using botanicals, and opportunities exist that reach a variety of different demographics. Consumers are seeking more natural foods that offer the botanical health benefits rather than opting for a vitamin capsule.

Bell Flavors & Fragrances' line of food grade botanical extracts for functional food and beverage manufacturers are specifically developed to address the needs of consumers who seek enhanced health benefits and functionality in the foods and beverages they consume. 

To contact our editorial team please email us at editorial@cnsmedia.com

Bell Flavors & Fragrances

Collapse

In your search for a supplier for your company´s flavour and fragrance needs, we would like you to consider Bell´s strengths. As a private enterprise with an effective corporate structure, we are in the position to render excellent service and to supply our extensive product portfolio at very competitive prices. Bell´s affiliated companies in the United States, Canada, Mexico, Brazil and China give us greater flexibility in the world market place and enable us to bring new trends quickly to customers' attention. Our goal is to help you to put successful products into the market place.

Please challenge us, as we would like to convince you that Bell is the right partner for your flavour and fragrance requirements.

The culinary delight of savoury flavours has become a constant companion in our everyday life. A change toward more convenience, home meal replacement and new snacking trends indicates strong segment growth in the upcoming years.

Our mission is to provide you with the best possible sensory performance to make food products an excellent taste experience. To accomplish this, our savoury team of flavourists, chefs and application experts will support you in the product development process.

Related Articles

Food Ingredients News

Mosa Meat secures US$8.8m investment to bring lab-grown meat to market by 2021

18 Jul 2018 --- Mosa Meat, a spin-off company from Maastricht University which was behind the world’s first hamburger made directly from cow cells back in 2013, has raised €7.5 million (US$8.8 million) to bring cultured meat to market by 2021. The Dutch food start-up first inspired the emergence of an entirely new industry through pioneering work and proving the concept of cultured meat five years ago and now Mosa Meat is currently developing its first commercial products. This marks the first investment in a European cultured meat company, putting Europe on the map for the next generation of meat production.

Food Ingredients News

Botanical prospects: Natural, organic and “active” ingredient trends

03 Jul 2018 --- As the motion of “mindful choices” continues to dominate as an overall trend this year alongside the demand for natural, clean label ingredients in beverages, substances obtained from plants are giving a significant boost to products across multiple platforms. Sugar reformulation in the beverage industry also boosts botanical applications and as government-imposed sugar taxes hit markets around the world, manufacturers want and need to innovate with better-for-you ingredients.

Food Ingredients News

Weekly Digest: IFF sets environmental goals for 2025, Gillco & Cargill enter distribution agreement

29 Jun 2018 --- This week in business, International Flavors & Fragrances (IFF) launched a new set of environmental goals, UNITAR announced a partnership with Danone that aims to bring education on climate change to drive sustainable change. Also this week, Kalsec released its first social responsibility report to share its sustainability efforts with stakeholders and Gillco Ingredients and Cargill’s Food Ingredients & Bioindustrial business in the US entered into a distribution agreement.

Food Ingredients News

Marking 25 years in Germany: Bell Flavors & Fragrances invests in innovation, management and R&D

19 Jun 2018 --- Bell Flavors and Fragrances EMEA is making strategic investments in creativity, innovation and reliability, which are the primary objectives of the independently managed family-owned company. Bell intends to expand its significant role in the industry in the future and is, therefore, investing in the areas of logistics, research & development and quality management.

Food Ingredients News

From hop to hip: Craft moves to the mainstream

05 Jun 2018 --- Craft beverages, functional and botanical ingredients and clean label have long been dominating NPD in the beverage space for some months. Contributing to this is the world of social media, which backs the current wave of food and drink related content as a form of self-expression and the debate around beverages – what’s in them, what’s new and so on – continues to dominate the sector.

More Articles