Advanced sugar reduction: DSM to launch new Reb M sweetener at IFT

636669927615514414DSM AVANSYA Reb M.jpg

13 Jul 2108 --- DSM is set to showcase its new generation sweetener Avansya Reb M at this year’s IFT, in Chicago. Avansya is DSM’s new brand for sustainably produced, non-artificial sweeteners that answers the need for advanced, flexible sugar reduction in a wide range of foods and beverages. The first product in this range is Avansya Reb M (Rebaudioside M), a calorie-free steviol glycoside with a pure and clean taste, according to the company, which is sustainably produced by fermentation.

“With rates of overweight and obesity on the rise globally, the food industry is looking for ways to create healthier versions of the foods and beverages that consumers love,” says Luiz Leite, Director of DSM’s Sugar Reduction Platform.

“We believe that better sweeteners – which taste better, are non-artificial, and offer advanced sugar reduction opportunities – will be an important part of the solution. We are proud to introduce Avansya Reb M at IFT this year and ultimately, to contribute to healthy food and beverage products for people around the world,” Leite notes.

Leite tells FoodIngredientsFirst: “Avansya Reb M is suited to a wide range of applications, including beverages, baking and dairy. The advantage of Avansya Reb M’s pure and clean taste, together with an advantageous cost-in-use and sustainable supply, is that it enables significant sugar reduction in these categories while delivering the great taste consumers expect.”

“Avansya Reb M has been in development for several years. It is a non-artificial sweetener that is identical to the Reb M found in the stevia plant. With our technology, we are able to produce Avansya Reb M by fermentation, a natural process that is cost-efficient and offers a consistent supply,” explains Leite. 

Avansya is DSM’s new brand for sustainably produced sweeteners that answer the need for advanced, flexible sugar reduction in a range of foods and beverages. “We are proud to introduce Avansya Reb M as the first product in this range. Our strategy in this space is to scout for promising sweetener ingredients in nature which we can make available to more people through our fermentation knowledge,” he says. 

Sugar reduction is a major theme in the food industry today as consumers are becoming increasingly concerned about their sugar intake. DSM’s 2017 consumer research shows that nearly half of all consumers are more concerned about their sugar intake than they were three years prior. As a result, some 55 percent of consumers often or always check food packaging for sugar content. 

“Food companies are driven to reduce sugar while maintaining a great sweet taste that consumers love, and Avansya Reb M can help achieve that,” adds Leite. 

Avansya Reb M is identical to Reb M found in the stevia plant. DSM’s novel and patented technology for purifying steviol glycosides from fermentation is completely water-based and solvent-free, which benefits sustainability. 

DSM’s Avansya Reb M is GRAS (generally recognized as safe) in the US and registered for use in Mexico. DSM expects to provide commercial quantities of Avansya Reb M to customers in the US and Mexico in the second half of the year, and thereafter in the rest of the world. This is according to regulatory approvals that are in line with the company’s production scale-up plan. 

Visitors to DSM’s booth at IFT can try Avansya Reb M in a sweetened yogurt application, where the new sweetener has enabled a 100 percent reduction in added sugar. Avansya Reb M, with its sugar-like sweetness, allows producers to achieve a zero-added-sugar product while maintaining a preferred taste profile in the application. 

By Elizabeth Green

To contact our editorial team please email us at

Related Articles

Business News

Icon gets reduced sugar option: Cadbury Dairy Milk with 30 percent less sugar to debut in UK & Ireland

23 Jul 2018 --- A sugar-reduced version of the iconic British chocolate bar Dairy Milk will hit the shelves next year as confectionery giants Cadbury progresses with its initiative to drive down sugar in its products. In a bid to help consumers manage their sugar intake and launched against a backdrop of changing consumer preferences, Cadbury Dairy Milk will be available in a new bar with 30 percent less sugar as from 2019.

Business News

Start-up success: “Think audaciously, be bold and take risks,” says Practical Innovation

23 Jul 2018 --- The role that start-ups have in future product development success was a key theme at IFT in Chicago where inspiring innovation “to feed the future and beyond” was in the spotlight. Continuously evolving consumer demands, together with the need to achieve a sustainable future, are helping to fuel start-ups with convention-challenging innovation, Innova Market Insights reported at the event.

Business News

The consolidating ingredients sector: Ingredion convergence epitomizes a tightening sector

23 Jul 2018 --- The integration of several portfolios into a single larger ingredient entity was a key theme at the IFT 2018 Food Expo in Chicago last week. The relatively small trade show floor was a reminder of how many previous exhibiting companies have been swallowed up over recent years, in order to be integrated into the likes of DSM (e.g. Martek, Ocean Nutrition Canada and Fortitech), Kerry (e.g. Ganeden, Red Arrow and Biothera), ADM (Wild Flavors) and IFF (Ottens Flavors and David Michael). Naturex (currently being acquired by Givaudan) could be the next to disappear from a show floor, amid a consolidating ingredients world, where questions must soon be raised about a growing lack of competition and diversity in ultimate holding companies.

Food Ingredients News

Healthy snacking and low-sugar trends boost versatile dried fruits, nuts and seeds use

23 Jul 2018 --- There has been a jump in new product development for better-for-you snacks driven by health-conscious consumers searching for satiating healthy food that tastes good, can be eaten on-the-go and is low in sugar. Companies are finding success in the “snackable” dried fruit, nuts and seeds category where produce is packaged into convenient individual items and snacks are being redefined as somewhere between healthy and indulgent.

Food Ingredients News

Unilever: Brazil truckers’ strike “a significant headwind”

20 Jul 2018 --- Unilever’s half-year results have been impacted by an extended truckers strike in Brazil while overall “challenging market conditions” have also affected the British-Dutch transnational consumer goods company. Net profit dropped from €3.3bn (US$3.8bn) to €3.2bn (US$3.7bn) in the first half of the year. Turnover also fell five percent to €26.4bn (US$30.6bn).

More Articles