Additive Colors, Preservatives and Sweeteners Top Consumer Black List, Finds TNS Study

635798905429161976GNT_Fruity Gums.jpg

08 Oct 2015 --- Tainted cooking oil in Asia, the horsemeat scandal in Europe or artificial colors that are under suspicion of causing hyperactivity in children – the flow of negative headlines relating to the food industry unsettles many people all over the world and leads them to scrutinise more closely what they put on their plate. In fact, certain ingredients highly affect the purchase decision of many consumers.

For a large number of people all around the world additives especially are of concern. At the top of their black list are preservatives as well as artificial colorants and sweeteners. 60 percent of all consumers worldwide avoid these ingredients when choosing food and drink products. This is the result of a recent global consumer study conducted by market research institute TNS on behalf of the GNT Group, leading global provider of Coloring Foods.

Click to EnlargeAccording to the TNS data, additives influence consumers most strongly when shopping for groceries. A low fat content is important for 53 percent of consumers, whereas 51 percent look out for products with low sugar. Other product characteristics like organic product qualities or fair trade are an issue for only 46 and 38 percent respectively. “The survey clearly shows that consumers worldwide explicitly examine the ingredients of food and beverages and factor them into their purchase decision”, says Dr. Hendrik Hoeck, Managing Director of GNT Group. “Food manufacturers should take this into account when developing products.”

Apart from these general findings, the GNT study also takes a closer look at different product categories. It demonstrates that the role ingredients play in the evaluation of food and beverages is dependent on the particular product. Four categories have received special attention: soft drinks, sweets, yoghurt and ice cream. The results reveal: yoghurt is the food category perceived as most natural. Two thirds of all respondents refuse additives in yogurts and wish for it to only contain natural ingredients. If these needs are not met, consumer trust can be affected.

However, with sweets and soft drinks, consumers assume – but don’t approve of – the use of artificial ingredients more often: more than half of the respondents think that these products usually contain synthetic additives. Nevertheless, more than one person in three would buy sweets, lemonade, ice cream and the like more frequently if they were made with natural ingredients only. “Certain products, like yoghurt, have to meet particularly high requirements today. For these products, natural ingredients like Coloring Foods – made exclusively from fruit, vegetables and edible plants by using gentle physical methods – are the ideal solution. At the same time, natural ingredients can offer true advantages in product categories that are generally perceived as less natural: they help manufacturers to stand out and create an additional incentive for today’s increasingly nutrition-conscious consumers”, says Dr. Hendrik Hoeck.

To contact our editorial team please email us at editorial@cnsmedia.com

GNT Europa GmbH

Collapse

The GNT portfolio comprises two brands in general:

EXBERRY® coloring Foods

GNT’s EXBERRY® coloring foods are technically advanced products for the food industry. These natural concentrates offer a wide range of brilliant, stable colors for many applications that are labelled without E-numbers. With EXBERRY® fruit and vegetable concentrates you can develop clean label products that meet with current and future market demands.

Typical raw materials for EXBERRY® coloring foods include elderberries, pumpkins, carrots and many more. EXBERRY® is considered to be the most natural way to provide color to foods and beverages, they are food ingredients and no additives (with E-numbers). EXBERRY® provides the clean label and attractive color that today’s consumers demand.

Nutrifood: The Best of Fruits and Vegetables

Nutrifood is a natural contribution to a balanced diet. Nutrifood fruit and vegetable concentrates are natural and provide a unique way to enhance a wide range of food and drink applications. By incorporating Nutrifood it is possible to “add that something extra” which improves the nutritional balance, visual appeal and taste experience.

Selection of good quality seeds is their starting point. The GNT farmers only cultivate varieties that have been proven and selected in their own trials. Harvesting takes place when the fruits and vegetables are fully ripened, since this is the stage when the phytonutrient content is optimum. GNT focuses on managing and controlling the entire supply chain, from the raw materials themselves right through to their ready-for-dispatch products. This means traceability at every stage of the process.

Related Articles

Food Ingredients News

Sensient execs on Mazza buy: “We want to take everything out of the botanical”

20 Jul 2018 --- Sensient is eyeing the newly acquired botanical extraction company Mazza Innovation as a strategic pillar for all of its business operations, including colors and flavors. Presented under the new name of “Sensient Natural Extraction” and continuing to operate out of Canada, the new business unit provides a clean extraction opportunity for Sensient Technologies Corp. The acquisition will offer opportunities in sustainability, cost reduction and clean label, as the entire botanical being used can be broken down and distributed among the diverse companies that comprise Sensient.

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

Packaging & Technology News

UK consumer group highlights plight of unrecyclable plastics in supermarkets

20 Jul 2018 --- An invesitgation by UK consumer group Which? has found that nearly one-third of plastic packaging used in supermarkets is either non-recyclable or difficult to recycle, prompting the group to call on the Government to make clear and simple recycling labeling compulsory.

Food Ingredients News

Cambridge Commodities acquires ingredient business of US wholesaler Earth Circle Organics

19 Jul 2018 --- UK-based ingredient supplier Cambridge Commodities has acquired the ingredient business of US wholesaler Earth Circle Organics LLC, for an undisclosed sum. Following the acquisition, Earth Circle Organics’ raw and organic superfood ingredient business will merge with the US arm of Cambridge Commodities to create a new division, operating as Earth Circle Ingredients.

Food Ingredients News

Dairy dilemma: Brexit could lead to butter, yogurt and cheese shortages, warns Arla Foods

19 Jul 2018 --- Arla Foods is warning British consumers will likely face restrictions in dairy supplies once the UK leaves the EU – and this could result in “scare supplies” of highly-priced butter, yogurt and cheese which will be considered “luxury items.” The European-wide dairy cooperative says border breakdown could leave UK consumers with less choice and higher prices.

More Articles