UK Sugar Reduction Plan Goes Beyond Taxation, Says GlobalData

ba39937b-2229-49f9-8fcc-07e971dc381aarticleimage.jpg

07 Apr 2017 --- By emulating the UK’s salt reduction program, Public Health England’s (PHE) “Sugar Reduction: Achieving the 20%” strategy is a step in the right direction to improve the health of UK consumers, according to research and consulting firm GlobalData.

The company’s report indicates that campaigners need to embrace a holistic program to reduce sugar consumption in the UK, and that relying solely on taxation is not guaranteed to produce the desired results.

Ryan Whittaker, Associate Consumer Analyst at GlobalData, explains: “Emulating the UK’s salt reduction program is a strong strategy. Without being overly prescriptive, this strategy brought manufacturers, action groups and other interested parties together and achieved an 11% reduction in salt consumption. Achieving similar results with sugar, without complex legislation, would be a success for both public health bodies and the food and drink industry.”

In order to accomplish its sugar reduction goals, PHE will lead a program of structured and closely monitored sugar reduction campaigns and also consider wider product reformulation, which will address calorific, salt and saturated fat content. 

PHE is calling for at least a 20% reduction in the amount of sugar in food products in 2020 compared to 2015 in order to combat childhood obesity. According to PHE, the most significant contributors to children’s sugar intakes are biscuits; breakfast cereals; cakes; chocolate confectionery; ice cream, lollies and sorbets; morning goods (pastries, buns and waffles); puddings (including pies and tarts); sweet confectionery; sweet spreads and sauces; and yogurt and fromage frais. According to GlobalData, retail sales of these categories are set to increase from almost £22 billion in 2016 to more than £25 billion by 2020.

Linked to the sugar reduction plan is the introduction of a soft drinks industry levy, which is being developed by HM Treasury. From 2018, soft drinks with added sugar (excluding pure fruit juices and milk-based drinks) will be taxed based on their total sugar content. 
GlobalData’s findings revealed that 54% of UK respondents said that taxes would not change their purchasing decisions. Consumers in the 18-34 age group are most likely to be sensitive to taxation on such products, and therefore the most likely to reduce purchases on that basis.

With obesity rates rising in the UK, 63% of British consumers now believe that sugar has a negative impact on their health. Plans that look beyond sector-specific taxes are likely to be effective in addressing this, as they target a holistic approach in consumer behaviour and manufacturing that will result in sustainable, long-term change. PHE’s comprehensive approach will help consumers shift to healthier options, and convince manufacturers to make products with smaller portions, or low-sugar or sugar-free alternatives.

Related Articles

Food Ingredients News

ADM’s natural sweetening solution scoops “Most Innovative Food Ingredient” accolade

20 Nov 2017 --- Archer Daniels Midland Company has been awarded “most innovative food ingredient” for its natural sweetening solution, Fruit Up Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards, which recognize best practices and innovation within the food manufacturing industry value chain.

Business News

DSM acquires Brazilian state-of-the-art fermentation facility from Amyris

20 Nov 2017 --- Royal DSM a global science-based company active in health, nutrition and materials and Amyris, Inc, the industrial bioscience company, have enhanced their strategic alliance through the sale of Amyris Brasil Ltda to DSM and the establishment of a long-term manufacturing partnership for Amyris' high-volume products.  

Food Ingredients News

FiE 2017 Innovation Awards: Life Stages and Growth categories – the nominees

20 Nov 2017 --- Last week, FoodIngredientsFirst took a look at some of the award nominees for the Reduction & Reformulation Innovation Award and the Sustainability and Organic Champion Award as well as the clean Label & Natural Innovation Award. On 28 November, the winners of this year's FiE Innovation Awards will be announced at the world's largest food and beverage ingredients show. 

Food Research

Symrise study reveals why consumers are driven to perimeter of stores

20 Nov 2017 --- Symrise Flavors has released the findings of a comprehensive study, Perimeter of the Store, which analyzes the factors that drive consumers to store perimeters. These findings are helping to drive the development of new products at Symrise and the findings are being made available to customers.

Food Ingredients News

Bayn Europe signs framework agreement to enter sugar reduction market in China

20 Nov 2017 --- Bayn Europe AB has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of an R&D center for sugar reduction and production of sugar replacer solutions. Through the outlined agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar overconsumption social problems. 

More Articles