Burger King Enters Joint Venture in France

27 Nov 2013 --- Burger King Worldwide, Inc. has announced the establishment of a joint venture with Groupe Olivier Bertrand, a leading multi-brand restaurant group with approximately 250 restaurants throughout France, in association with Naxicap Partners, a leading private equity firm in France and a minority shareholder in the joint venture, to aggressively develop and expand the BURGER KING brand presence in France.

Under the terms of the partnership, the joint venture has signed a long-term master franchise and development agreement which includes sub-franchise rights for all of France. The joint venture's initial plans include the establishment of BURGER KING restaurants across the country and the creation of more than 1,200 new job opportunities in the first year alone.

"France is one of the largest quick service restaurant markets in Europe and we have been waiting to find the perfect partner that shares our dream of growing our brand here in the right way. We found that with Olivier Bertrand and his restaurant group and team," says José Cil, President Europe, Middle East and Africa, BKW. "Its reputation and savvy in the restaurant community in France is second to none. Groupe Olivier Bertrand's operating capabilities and significant experience within the food and beverage space, along with Naxicap's expertise in capital growth markets, make them the ideal partners for our expansion in France."

"Our development objective is an ambitious one. We have our sights set on a 20% share of the French quick service restaurant market and product leadership in the fast food hamburger segment. The nation's enthusiasm for the unique taste and freshness of the WHOPPER sandwich and additional BURGER KING sandwiches is reflected in the success of the brand's first new restaurant to re-enter the French market, which opened at the end of 2012," says Olivier Bertrand, President of Groupe Olivier Bertrand.

"We're delighted to be supporting a new stage in the group's development. This ambitious plan is well-funded and driven by the expertise of a solid industrial player that is firmly established on a national level," says Eric Aveillan, executive chairman, Naxicap Partners. "With BURGER KING as partner, the joint venture has the best ingredients for success."

The partnership with Groupe Olivier Bertrand is the latest example of BKW's commitment to deliver on its aggressive international growth strategy which includes accelerating net restaurant growth and continuing to grow same store sales.

The Olivier Bertrand group, owned by Bertrand Holding Company, boasted a turnover of nearly 400 million Euros in 2012, with over 2,500 professionals from commercial catering, with brands like Au Bureau, Café Leffe, Brasserie Lipp, Angelina, Bert's (Bertrand Restauration), beverage distribution (Olivier Bertrand Distribution) and the Parisian hotel business (like Saint James Paris).

Related Articles

Food Ingredients News

The first year (Part 1): Trump and food-related policies

23 Jan 2018 --- The question echoes around the world and everyone has an opinion on it. What have we learned about President Donald Trump in the last 365 days? In a year like no other, in terms of US politics and culture at least, FoodIngredientsFirst examines how the billionaire businessman turned US President and his Republican administration has impacted food, agriculture and trade policies in the US and beyond over the course of the last 12 months.

Food Ingredients News

EHL Ingredients predicts vegetables and gluten-free will dominate in 2018

21 Dec 2017 --- EHL Ingredients predicts that vegan and gluten-free food ingredients are set to dominate menus and supermarket shelves in 2018 as consumers diversify their eating habits to suit modern lifestyles, diets and fitness, and healthy eating trends. In addition, pomegranate molasses, harissa, sumac, edible flowers and Hawaiian flavors are set to whet the appetite of UK consumers.

Regulatory News

EU Parliament rejects calls for phosphate ban

14 Dec 2017 --- A proposal to ban the additive phosphate, a key component in kebabs and gyros, has been narrowly defeated in European Parliament following a vote yesterday (December 13).The legislature fell three votes short of reaching an absolute majority of at least 376 votes for a phosphate ban, which would have seriously impacted the kebab industry, forcing it to find alternatives rather than stop producing the highly popular fast food.

Business News

Standard Investment completes FrieslandCampina Riedel takeover

14 Nov 2017 --- Back in August, FoodIngredientsFirst reported that Dutch investment company Standard Investment and Dutch dairy cooperative FrieslandCampina reached agreement on the takeover of FrieslandCampina Riedel B.V. The takeover was officially completed on 10 November 2017. Standard Investment took over the shares and the activities of Riedel from dairy company FrieslandCampina, which had been the owner of Riedel since the year 1970.

Food Research

Symrise study examines family and children snacking habits to create product concepts

13 Oct 2017 --- Symrise Flavors has announced the findings from an in-depth study on children's snacking that spans preschool to high school age subjects. A wide range of issues were explored and, using the information gathered, Symrise was able to conceptualize new solutions to address consumer needs.

More Articles