Innova Market Insights

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Innova Market Insights

The Innova Database is the product of choice for the whole product development team. See what food manufacturers are doing around the world in a way you never thought possible.

Track trends, competitors, ingredients and flavors. It contains excellent product pictures, search possibilities and analysis. Get the world of new products on your desk, set e-alerts, examine category activity, find new ideas, be inspired.

In today's fast moving environment this is a resource you cannot afford to be without.

Articles On FoodIngredientsFirst


Food Research  14 December 2017

Vegans call for more grab-and-go food options, according to survey

14 Dec 2017 --- Vegans want to see more grab-and-go options in retailers and foodservice outlets, according to a new survey by The Vegan Society. The results showed that vegans (91 percent) often struggle to conveniently pick up these types of food options which has led to the launch of the Society’s new campaign, Vegan on the Go. 

Business News  05 December 2017

FiE 2017: Javelin world champion calls for more natural nutrition options

05 Dec 2017 --- Elite athletes are calling for the development of natural sports nutrition solutions, where they can eat less and keep more of the benefits that are in the food inside. This was a key learning from an interview with Germany’s javelin world champion and European Men’s Athlete of the Year 2017, Johannes Vetter, who would like to be able to add more solutions to his intense dietary regimen.

Food Ingredients News  05 December 2017

Moments do matter: Breakfast behaviors and the growth of snacking

05 Dec 2017 --- Different moments require different foods. Consumers ask themselves “Do I need an on-the-go yogurt for a busy morning at work?”, “What do I need to buy for a relaxing brunch at home with the family?” and “What shall I eat and drink after my workout?” Exploring trends related to the where, when and how of eating and drinking can help companies position their products in the right type of occasion to capitalize on consumer questions like these. 

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Video Interviews


09 November 2017

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Growing market for active nutrition

Active nutrition was one of Innova’s key themes at Anuga 2017 as more and more companies are focusing on physically active consumers. Sports nutrition has entered the mainstream and consumers are trying to integrate health benefits into their day-to-day lives, so lifestyles are becoming more active, Andrea Launay of Innova Market Insights explains. Key claims continue to include protein, but have also expanded into recovery (for example, hydration) and energy and alertness (also coming from sources other than caffeine). Snacking is also developing as people live dynamic lifestyles, with developments in areas such as ready-to-drink beverages continuing at a fast pace.

04 July 2017

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The Market Rise of Plant Based Potential

The global market for dairy alternative drinks is expected to reach US$16.3bn in 2018, up dramatically from US$7.4bn in 2010. Significant developments in this area include the acquisition of WhiteWave in 2016, presenting Danone with the opportunity to further developing its interests in this dynamic market in both North America and Europe. Innova Market Insights presented new data on food trends at the IFT Food Expo in Las Vegas, including plant based potential.

17 February 2017

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Demonstrating Ingredient Innovation

Innova Market Insights welcomed hundreds of visitors to the Ingredients in Action pavilion at HiE 2016 in Frankfurt. Ingredients in Action allowed visitors could sample over a dozen innovative products from around the world. Some of the highlights included a new Snickers bar with a dairy protein blend that contains 18 grams of protein. Other new products that visitors were invited to taste with us include a natural energy bar with cricket powder, a 100% sparkling coconut water and a smoothie with the trending ingredients goldenberry & chia.

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22 November 2017

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Top Ten Trends 2018

Innova Market Insights releases its top ten trends for 2018, using its ongoing analyses of global developments in food and drinks launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the ten trends identified for 2018, key themes from previous years, including clean label, free from, protein content, sugar reduction, gut health and plant-based options will also continue to feature strongly.

20 September 2017

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Understanding Consumer Lifestyles: Plant power and Active Nutrition

Innova Market Insights presents a short introduction to the content to be presented at this year’s Anuga Trend Zone, where the focus will be on tomorrow’s “choosier consumer” and the products to address their demands. Key trends discussed in this webinar include plant-based potential and active nutrition.

16 June 2017

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Active Nutrition & More

Sports nutrition continues to move towards mainstream food & beverages. New platforms emerge as performance nutrition products tackle specific consumers’ needs according to their age, gender and lifestyle. Active Nutrition will be just one of the three key themes that Innova Market Insights will present at a pre-IFT webinar. Other issues discussed are: Top Ten Trends 2017 and Plant Powered Growth.

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