Innova Market Insights

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Innova Market Insights

The Innova Database is the product of choice for the whole product development team. See what food manufacturers are doing around the world in a way you never thought possible.

Track trends, competitors, ingredients and flavors. It contains excellent product pictures, search possibilities and analysis. Get the world of new products on your desk, set e-alerts, examine category activity, find new ideas, be inspired.

In today's fast moving environment this is a resource you cannot afford to be without.

Articles On FoodIngredientsFirst


Food Ingredients News  17 July 2018

Flavor trends 2018: Innova Market Insights tips overseas influences, plant goodness & indulgence as key drivers

17 Jul 2018 --- Today’s connected world creates an opportunity for new ethnic flavors, street food inspired meals and the revival of culinary classics. Innova Market Insights has reported an average annual growth of 20 percent in food and beverage launches with global flavors (Global, 2013-2017), with growth in platforms such as chili, herb and floral flavors. With the plant-based trend still going strong, consumers are looking for innovative ways to take the benefits of plants into their daily lives. Meanwhile, innovation relying on decadent flavor application, from desserts to alcohol or flavors that evoke indulgence, will continue to grow and remain paramount in the industry. 

Food Ingredients News  09 July 2018

Green eating: 62 percent increase in plant-based claims, Innova Market Insights reveals

09 Jul 2018 --- Plant-based innovation is flourishing, according to Innova Market Insights. Growing consumer interest in health, sustainability and ethics are driving plant-derived ingredients and products into high popularity. Innova Market Insights reports that plant-based product claims increased by 62 percent globally (CAGR, 2013-2017) with growth occurring on platforms such as plant proteins, active botanicals, sweeteners, herbs and seasonings and coloring foodstuffs.

Food Ingredients News  11 May 2018

Natural bliss: Nestlé launches cold-brew coffee

11 May 2018 --- Nestlé has launched a new cold-brew coffee that is all-natural with high-quality ingredients that have been crafted into a ready-to-drink coffee beverage, tapping into the growing trend of bringing the coffeehouse experience into the fridge.

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Video Interviews


26 February 2018

Key trends for snacks and confectionery in 2018

Innova Market Insights presented the key trends in confectionery at this year’s event. The researcher noted how interest and awareness in health, indulgence and sustainability continues to rise. Further innovation in sugar and chocolate confectionery that takes these demands into account is paramount in order to remain competitive. For example, there was 93% CAGR reported in sugar confectionery launches with a “vegan” claim (Global, 2012-2016). 70% CAGR in gummies/jellies product launches with a “gelatin free” claim (Global, 2012-2016). 

09 November 2017

Growing market for active nutrition

Active nutrition was one of Innova’s key themes at Anuga 2017 as more and more companies are focusing on physically active consumers. Sports nutrition has entered the mainstream and consumers are trying to integrate health benefits into their day-to-day lives, so lifestyles are becoming more active, Andrea Launay of Innova Market Insights explains. Key claims continue to include protein, but have also expanded into recovery (for example, hydration) and energy and alertness (also coming from sources other than caffeine). Snacking is also developing as people live dynamic lifestyles, with developments in areas such as ready-to-drink beverages continuing at a fast pace.

04 July 2017

The Market Rise of Plant Based Potential

The global market for dairy alternative drinks is expected to reach US$16.3bn in 2018, up dramatically from US$7.4bn in 2010. Significant developments in this area include the acquisition of WhiteWave in 2016, presenting Danone with the opportunity to further developing its interests in this dynamic market in both North America and Europe. Innova Market Insights presented new data on food trends at the IFT Food Expo in Las Vegas, including plant based potential.

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03 July 2018

IFT 2018 Preview Webinar: The Mindful Consumer & More

In this webinar, we will look at how some trends are influencing the mindful consumer who seeks a healthy body as well as a healthy mind. Body health concerns are driven by a cleaner and overall healthier lifestyle with 4 in 10 U.S. consumers increasing their consumption of “healthier foods” in 2017. In addition, responsible companies tackle ethical issues with a +47% average annual growth* of food and beverages with ethical claims bringing peace of mind to the consumer.

03 May 2018

Top Ten Trends 2018: The Dairy Implications

Innova Market Insights’ Director of Innovation, Lu Ann Williams takes you inside dairy innovation today and discusses how the 2018 top ten trends will impact tomorrow’s dairy cabinet. Join us for 20 minutes of category defining dairy insights that you cannot afford to miss.

19 January 2018

Top 10 Trends for 2018: Sweet Inspiration

The leading trends driving development in snacks and confectionery are “Mindful Choices,” “Lighter Enjoyment,” “Positively Processed” and “Going Full Circle.”

Lu Ann Williams, Director of Innovation at Innova Market Insights provides an overview of the key drivers in new product innovation and how they will impact the confectionery and snacks categories.

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